IDC MarketScape Report

Tealium recognized as a Leader in 2022 CDP evaluation for data and marketing operations users

Now more than ever, organizations worldwide are in search of new ways to use data to better connect with consumers. Customer Data Platforms (CDPs) have entered the Martech space and have proven to work exceedingly well in knitting customer interactions into holistic customer experiences (CX).

Analyst firm IDC MarketScape recently named Tealium as a Leader in their Customer Data Platforms study which examines the capabilities and go-to-market strategies of a dozen CDP vendors who focus primarily on users in marketing technology and operations, data science and analytics, IT, data operations, and privacy and compliance.

Get complimentary access to IDC MarketScape’s exclusive coverage of the CDP market, including:

  • Advice for CDP buyers including business and technical criteria
  • When to consider Tealium
  • Most common outcomes CDPs solve
  • Benefits, outcomes, and proof points by function
  • Market trends driving the adoption of CDPs

 

IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment (doc # US48858321, February 2022).

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel, Whitepaper
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)