Tealium’s enhanced Audiences feature streamlines the process of putting your customer data to work through audience segmentation and activation. With our new version of Audiences, you can build segmentation more strategically, in less time, and with better visibility over the whole process.
Starting with today’s unified and optimized audience management workflow, and continuing with enhancements that bring more insights and quicken time to value by populating new audiences at creation, our Audiences improvements are game changing within the Tealium Customer Data Hub. Users now have more of an exploration and workbench experience to delve into their customer data.
Over the next few months, Audiences will be enhanced as follows:
Enhanced workflow and increased flexibility for rule-building
The new audience workflow with expanded rule-building allows marketers to create audiences and segments with a simplified and flexible UI, stackable AND/OR rules, ability to exclude segments, and easy access to frequently used segments. Audience building is much easier for non-technical business/marketing users to quickly and easily create audiences with nested rules and exceptions.
Reusable Segments with enhanced duplication and saving
Copy/Paste might be the greatest invention of all time! Audiences now brings this functionality to marketers to ease audience duplication and reusing audience segments in campaigns and operations. This enhancement adds the ability to save and reuse audience segments (for inclusion or exclusion) without having to recreate them – saving time, effort and reducing manual errors.
Embedded insights for better context and collaboration within the audience building workflow
User-driven favorites to provide personal labels, organization and quick access to frequently used audiences— saving time in everyday tasks for power users, and making it much easier to collaborate.
Built-in sizing and audience details to streamline audience discovery and validation. With information about the targetable size of the audience at every user’s fingertips, and in real-time, audience building becomes an exploratory, yet efficient, process. Now users can play around with different rules and segment combinations until the targetable size meets campaign strategy criteria.
In real-time activation systems like AudienceStream, audience membership builds up based on customer behavior meeting conditions over time. This commonly means value builds until the audience reaches critical mass as prospects and customers qualify for the new rules. This feature adds the ability to create a new audience and immediately populate it with existing visitors that meet the criteria from the dataset, meaning quicker time to value and quicker decision-making when testing new audiences.
Integrating this feature will enable marketers to effortlessly schedule an automated refresh and activation of audience segments on demand, without requiring a customer engagement or event. This makes it easier to run recurring campaigns like Birthdays or Anniversaries, where the trigger for the campaign isn’t based on a customer engagement.
This capability provides marketers with precise control over when their audience data is updated and made ready for campaign targeting. By automating this process, marketers can ensure that their campaigns always target the most current and relevant audience profiles, enhancing the overall effectiveness of their marketing efforts while saving valuable time and resources.
Integrated Audiences represents a whole new user experience in Tealium AudienceStream CDP, deepening the experience of managing cross-channel audiences. Here are the top use cases and values, now and in future phases:
These improvements to Audiences give Tealium users a richer, more centralized, and easier-to-collaborate audience building experience. Future phases will bring even more power to the experience by surfacing insights in real-time during the audience building workflow, and enabling audiences to be populated— or scheduled for creation— to save time and achieve value more quickly with new campaigns.
Looking to dive a bit deeper?