Customer data will fuel the future of customer experience—a CDP will drive it.
We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.
"This paper is a one-stop-shop for Customer Data Platform industry wisdom, from basic definitions to details of implementation planning. If you’re still confused about what a CDP is, why you’d want one, or how to buy it, this is the place to get started. If you know all the answers, it’s still worth a look to get a second opinion on topics you already understand."
- David M. Raab, CDP Institute