Machine learning powered insights allowing you to predict customer behavior and take proactive action across every channel
Drive Better Customer Experience and Insights
with Data-driven Predictions
Anticipate Customer Behavior
Data about your customers’ past behaviors holds clues to their future behaviors. When you can accurately predict future behaviors, you can take action to shape them toward better outcomes. Tealium Predict ML uses the power of machine learning to predict the likelihood of any behavior you’re tracking in Tealium AudienceStream Customer Data Platform.
Now you can anticipate when a customer will make a purchase and take action to increase revenue. Or identify prospects who won’t purchase and suppress them from advertising to save costs. The possibilities are endless!
Learn What Data Points are Predictive
Tealium Predict ML shows you exactly which customer data points are used by your custom-tailored models to create predictions, as well as how important each data point is to the prediction. By getting insights into the most important behaviors you can craft better customer experiences that more effectively support your goals.
When predicting a purchase, for example, you might see that a particular video view, or offline interaction is critical. Or if predicting cart abandonment, you might see a particular device overly represented, implying there may be a bug. Armed with these insights, you can take action to produce better results.
Machine Learning Insights “In-Line” with Your Customer Data Supply Chain
Machine learning projects are notoriously resource-intensive. Even if you have a good model, it can be hard to feed it enough high quality data. Once you figure that out, it can be even more time-consuming and difficult to activate those insights so they’re actually benefiting your customers.
Tealium Predict ML coupled with AudienceStream CDP is the lowest cost and lowest risk way to simultaneously solve these challenges. Predictions simply become another data point in the customer profile that can be activated using our industry-leading integration marketplace. All of a sudden, machine learning capabilities are sitting in-line with data collection and activation, powering your whole tech stack.
See Tealium Predict ML in Action
The power of ML insights are now at anyone’s fingertips— no statistics degree required. For the first time, any business user can make ML-powered predictions in just a few clicks.
Machine Learning That’s Marketer-friendly and Data Scientist Powerful
No Black Boxes
Unlike most ML-powered customer insight tools, Predict does not just generate a number that you have to trust on faith. Scores from Predict give you full visibility into strength, attributes used, attribute weighting and more.
Configure your model based on your own goals and then use the scores to drive action all in the same platform.
Predict Any Event
Predict any event that you have tracked in Tealium AudienceStream CDP. You choose from what’s important to you, not pre-defined by us. Choose anything including a purchase, cart abandonment, subscription lapse, VIP status, call center calls, etc. If you hooked up the data, you can predict it.
Then, target customers based on the score. Want to make them a special offer? Now you can. Want to suppress them from certain campaigns? You can do that too. Use predictions to target only the sweet spot of customers to drive improved performance, reduced costs, and operational efficiency.
Launch a Model in Under 5 Clicks
A simple, easy-to-understand UI that enables anybody, even if you’re not a data scientist, to create a model that predicts customer behavior. Create, train, fine-tune, and activate a model directly driving CX actions in under 5 minutes.
The Predict score becomes another data point in the customer profile at the end of every visit. The score is available for use in real time to trigger actions in any integrated system from our 1,200+ vendor integration marketplace.
For those more sophisticated with data science, dive into the details on model strength, F1 score, date ranges, included and excluded attributes, etc.
Tealium Predict is a quick and easy way to access a high volume of high-quality data for modeling, in-line with data activation, solving the major pain points of most machine learning projects.
See What Behavior is Predictive
Data-driven insights on the customer behaviors that drive results
Machine Learning Insights that Help You Acquire, Retain and Support Your Customers Across Any Channel
Automatically Identify and Target the Best Prospects and Customers
Pick any customer goal you’re tracking and score every user’s likelihood to achieve it. It’s that easy. You can use that score to drive action using Tealium’s 1,300+ integrations. Knowing which users will or won’t convert lets you focus your time and budget where it will have the most impact. Your entire stack becomes ML-enabled regardless of native capabilities.
Potential Use Cases
Likely to Buy: Focus budget on prospects who are most likely to buy
Loyalty Campaigns: Target customers most likely to join
Abandoner Campaigns: Target prospects who are most likely to come back
Make Existing Audiences Smarter
Whether you’re running campaigns for acquisition, retention or support, layer in ML insights with your existing audiences to make them better. This means you can target the ‘sweet spot’ and provide the most relevant experience possible. Marketing just got a whole lot more personalized.
Potential Use Cases
“Intelligent” Cart Recovery: Only target those who will come back and buy
High Value / VIPs: Amplify engagement with those who are likely to become high value
Suppress Poor Targets: Exclude users with low likelihood to convert
Better Customer Acquisition, Retention and Support
Whatever your goal along the customer journey, Predict can provide insights. With these ML insights, you can more strategically engage prospects and customers. You can suppress low likelihood users, and focus on the users most likely to help you achieve your goals.
Potential Use Cases
Support Intervention: Identify those who need help and proactively engage
Retention Campaigns: Engage customers who are at risk of churning
Acquisition: Only target those who are likely to buy
Augment ML Projects
ML projects are notoriously slow, difficult, and rigid. They require a lot of data wrangling and integration efforts. With Predict ML added to the Tealium AudienceStream Customer Data Platform, there’s already a rich customer dataset and the integrations to put that data to work. Data science teams get an agile and actionable complement that makes it a breeze to collaborate with other business users.
Potential Use Cases
Rapid Insights: No data-wrangling required to apply ML to customer data
Collaborate with Marketing: ML insights right where marketing campaigns are triggered
Streamline Exploratory Analysis: Reduce time sifting through data with access to automated, but configurable insights
Manage the most comprehensive and flexible customer dataset with Tealium’s industry-leading integration marketplace
Solutions to Key Business Challenges
Use Tealium Customer Data Hub, including Predict ML, to solve common business challenges
Tealium infrastructure gives the capability to collect a high-quality dataset to fuel machine learning insights and the integrations to activate them, all in one place.
Customer Data Hub
Machine learning insights are dramatically more valuable when included within comprehensive customer profiles configured to trigger cross-channel action.
Customer data from mobile devices is critical. Most solutions are mobile-specific, creating yet another silo and CX headache. Tealium gives you options.
Data Warehouse or Data Lake Integration
Many machine learning projects integrate with an EDW or data lake. Tealium’s combined solution closes the gap between insight and action.
ML-Powered Customer Data Platform
Combining the insights of machine learning predictions to the engagement power of a CDP amplifies CX
See How it Works
Get the nitty gritty details about how the Tealium CDH works by checking out our documentation
Need Anything Else?
Get in touch and we’ll help you with whatever you need