The Joy of Data Cookbook

Powerful Use Cases for Customer Data

Let’s get joyful!

We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the super powerful results that all businesses strive for!

That’s why in this new kind of cookbook we’re providing delightful data recipes that showcase exactly what ingredients make up the campaigns that will create joyful experiences for your customers like:

  • Grilling up appetizing insights with single customer views
  • Using predictive insights to increase customer loyalty and lifetime value
  • Boiling down churn by proactively identifying at risk customers
  • Real world success recipes from The Gap, the Utah Jazz, and more

Get the ebook today!

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Resource Type: Whitepaper
Topic: Customer Data Platforms, Data Orchestration, First-Party Data, Governance, Healthcare, Identity Resolution, Integrations, Machine Learning, Personalization, Predict, Privacy, Retail, Sports
Product: AudienceStream Customer Data Platform
Vertical: B2B, Digital Services, Entertainment, Financial, Healthcare, Hospitality, Media, Retail, Sports, Travel, Whitepaper
Business Issue: Data Readiness, Digital Transformation, Single View of the Customer (Infrastructure), Single View of the Customer (Insights), Single View of the Customer (Personalization/Experience)