Digital Data Distribution
For years, marketers have been hearing about the promise of so-called big data, but until now there has been no easy way to leverage this data to increase results. Part of the problem has been trying to correlate the vast amount of digital data that is created across multiple touch points, and then use it to improve marketing and personalization in a timely manner.
Tealium® AudienceStream™ is the industry’s first real-time audience discovery and digital data distribution platform. AudienceStream allows marketers to define, correlate, and target their most actionable audiences across channels, and then take action on those visitors in real time to increase results.