An in-depth look at the Tealium products that fuel your digital marketing ecosystem.
Tealium’s award-winning products are developed through an ongoing discussion and collaboration between the company and its global customer base. This collection of datasheets is meant to provide you with a comprehensive view of the key features and benefits that comprise Tealium’s universal data hub, which encompasses tag management, segmentation and real-time action, and enterprise data feeds and services.
Tealium Product Overview
Tealium Universal Data Hub
Tealium’s Universal Data Hub is a single approach to collecting and managing your customer data to make it available to every customer touchpoint and marketing technology vendor in real time. With over 1,000 pre-built vendor integrations, Tealium’s Universal Data Hub ensures that every aspect of your customer experience strategy–across web, mobile, advertising, offline and beyond– shares the same up-to-the-moment data to fuel exceptional customer experiences and insights.
Tealium iQ™ Tag Management
Tealium iQ Tag Management empowers users to control and manage their data and vendors across web, mobile, IoT and connected devices. As the foundation of Tealium’s Universal Data Hub, the Tealium iQ solution enables marketing organizations to unify disparate data sources, drive more consistent visitor interactions and control MarTech implementations.
Tealium DataAccess is a rich set of customer data services that fuels cross‑channel personalization and real–time customer interactions. DataAccess offers a clean, fully correlated dataset of visitor behavior or visitor profile data—all delivered to your real–time customer data supply chain. Unify and own all of the customer data available across your organization to fuel deeper insights.
As part of Tealium’s Universal Data Hub, AudienceStream powers digital businesses to create a unified view of customers and automate actions across every touchpoint and vendor in your entire digital ecosystem. You will gain a deeper understanding of customer behavior by stitching together unknown and known profiles, providing marketing and customer intelligence teams with a complete set of actionable online and offline interaction data.
Tealium iQ Extensions
Choosing the right digital marketing tools for your technology stack can be daunting. Engaging and converting visitors is the ultimate goal, so having options that allow you to test, evaluate, and optimize your investments will get you closer to running successful campaigns.
Privacy and Data Governance
Data protection and international privacy compliance are important. The Tealium iQ tag management system provides precise control over the data and the practices surrounding your vendors.
Tealium has created the world’s first multi-CDN network for delivering web site vendor tags quicker and more efficiently than ever before, ensuring optimal speed and performance. The Tealium iQ multi-CDN network is the fastest Tag Management Network in the world.
The Tealium AudienceStream omnichannel enrichment technology marries your existing AudienceStream visitor profile data with your visitor data from other enterprise sources. This action closes the loop on consumer behaviors that occur in other online or offline channels, enabling highly relevant marketing actions.
A technology platform cannot be truly universal unless it collects data from every source and provides flexible options for the distribution of that data across desktop, mobile web, mobile apps, IoT and connected devices.