Healthcare

Great healthcare experiences start with complete and trusted member and patient data.

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Understand and Engage Your Patients and Members in Real-time

The Challenge
Why Does It Matter?
We Can Help

An Industry in Flux

The Healthcare Industry is changing rapidly. Healthcare organizations (Healthcare Providers such as Hospitals and Health Systems, Health Plans, Pharmacies, etc.) are facing challenges from changing regulations and an increased need for patient privacy. Whether it is due HIPAA or one of the myriad of local laws, the regulatory landscape and the definition of sensitive medical data keep shifting. To address these challenges, you want to provide a trusted experience while still remaining personal and relevant to your members and patients.

Virtual doctor patient call on mobile device

Personalized Care is Essential

Whether you are a healthcare provider, insurer, or pharmacy, elevating the digital experience is no longer optional – it’s essential. Delivering the best care for your patients and members means being there for them where they are and with the right experience integrated across all channels, including appointments, account management, and telehealth. In addition, you need to do this while respecting consumer privacy and adhering to local and national patient privacy laws.

Quality Data

The Right Technology Builds Trust

With Tealium, your organization can drive growth and instill trust by building a compliant data supply chain. By stitching together data from different systems and consumer touchpoints you can gain a consistent and up-to-date view of your patients and members. Through a unified customer view, you can understand consumer behavior across your ecosystem and deliver the right experiences that continually build loyalty and trust.

How Tealium Enables a Privacy-Centric Healthcare Data Supply Chain

Key Benefits

Leverage real-time, unified data to build stronger relationships with patients, deliver more timely/targeted messaging, and provide better customer experiences.

Mitigate Privacy Risks
Personalize Experiences
Acquire New Members or Patients
Create Connected Call Centers
Data Unification

Personalize the Patient and Member Experience

Prevent unauthorized access and data breaches.
• Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information.

Build stronger relationships with patients/members by demonstrating your commitment to data privacy.

Personalize the Patient and Member Experience

Personalize the patient/member journey with relevant and timely content and recommendations based on consented data.

When healthcare marketers coordinate care access, benefits navigation, and other parts of the healthcare journey through a single point of control, the consumer is met with a seamless, consistent, compelling experience across digital and physical touchpoints.

Acquiring new patients and members depends on targeting promising prospects and analyzing the results. A 360° view of patients allows you to target better lookalikes and analyze engagement from there.

With first-party data at the heart of targeting, you can automate in-the-moment messaging that makes every engagement timely and relevant. As third-party data becomes less available, a brand's ability to leverage first-party data to fill the gap is a critical competitive differentiator.

Enable personalized care by providing call center agents with known and anonymous customer data that is contextualized and real-time..

With the patient and member journey at the center of the healthcare experience, call center agents can start the call by immediately focusing on helping the patient and finding solutions to the reasons as to why they were calling in.

Unify Data from Web, IoT, Apps, CRM, Offline Data and More into a Comprehensive Customer Profile

Break down and overcome data silos from all internal and external customer data sources to help you better understand customer behavior across channels, build personalized patient and member experiences as well as drive growth.

Your Member and Patient Data Infrastructure – Secure and Compliant

Tealium has been independently evaluated by a trusted third party, with an attestation of compliance with the HIPAA privacy and security rules . Furthermore, Tealium will sign a business associate agreement (BAA) with customers as part of the Healthcare product offering..

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Some of the regulatory compliant features of Tealium’s Customer Data Hub include:

1 Stringent safeguards both for processing and storing protected customer information that are designed to protect the confidentiality, integrity, and security of ePHI
2 Security Information and Event Management (“SIEM”) that is fully managed by Tealium
3 Data encryption at rest and in transit
4 Consent integration and enforcement capabilities
5 Least privilege access controls ensure that only properly trained operational staff with a need to access ePHI are granted access
6 Database authentication requiring all processes to authenticate to access the data

Cambia Health Solutions Securely Used Customer Data to Transform the Customer Experience

20+

Tealium enabled Cambia Health Solutions to stitch together customer data across 20+ digital properties to provide better customer experiences while ensuring data is secure and meets government healthcare regulations (HIPAA).

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“Our data exists in a HIPAA environment and fully in compliance with HIPAA laws. And finally, we control the flow of our data, not through our development resources but through our web analytics team,”

Bob Harris

Director, Market and Consumer Insights at Cambia Health Solutions

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Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

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We’re Here to Help

Discover how Tealium can empower your healthcare organization to connect data seamlessly, enabling you to deliver exceptional value-based care.