Travel & Hospitality

Tealium for Travel & Hospitality

Deliver a five-star experience with connected customer data

Check out our CDP Starter Kit for Travel & Hospitality to help you build a comprehensive strategy for selecting and implementing a CDP

Get the Kit

Understand and Engage Your
Customers in Real Time

The Challenge
Why Does It Matter?
We Can Help
Woman wearing mask on plane

A Pandemic Pendulum

It’s no secret that the travel & hospitality industry had to make unparalleled adjustments during the global pandemic. Over the last 18 months, the industry has shifted from an abrupt “no travel” regulations to a resurgence of travelers. Hospitality has had to switch marketing tactics to keep in touch with customers.

Woman traveling with backpack and suitcase

Travelers Crave Experiences

If you’re in the travel and hospitality industry, you’re selling more than a flight or an overnight stay. You’re providing experiences that drive conversions, loyalty, and repeat bookings.

Quality Data

Know Your Customer with Data

To innovate, drive growth, reduce costs, and ultimately create great customer experiences - you need to understand travelers and customers through data. Tealium helps travel and hospitality businesses successfully collect, unify, and activate trusted data in real-time - so companies can deliver the right experiences for their customers when it matters.

How Tealium Powers the Entire Customer Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Travel & Hospitality

Leverage real-time, unified data to build more loyal relationships with customers, deliver more timely, and targeted messaging and create better experiences.

Data Collection
Delightful Personalization
Cross-Channel Activation
Audience Segmentation

Quickly Collect and Unify First-party Data to Connect Broken Experiences Caused by Fragmented Data

Each and every tool in your MarTech stack only captures a portion of your customer data. Disparate data sets cause broken experiences.

Tealium provides one comprehensive platform to collect first-party data from offline and online sources to ensure that you can engage your customers everywhere using robust insights, providing a unified customer profile across the entire customer experience.

Provide Personalized Support Before, During, and after Bookings

Tealium seamlessly integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.

Trigger personalized experiences, based on real-time customer data signals, and engage with your customers like never before across any channel.

Connect Marketing, Sales, and Services Teams with a Single Set of Data

Each traveler has multiple engagement points along their journey both pre-purchase (third-party data, social, owned properties, call centers) and post-purchase (call centers, support windows, in-person agents). Keeping a single set of data throughout the journey is key to driving personalized customer experiences.

Tealium helps businesses unify customer data and create a single view of the customer that’s actionable across the tools that power customer support, sales, marketing, and analytics to drive better customer loyalty outcomes and generate a single course of actionable customer data across the org.

Foster Loyalty and Engage with VIP Travelers

With real-time customer data, travel brands can ensure they understand and segment their most valuable customers, send them exclusive offers, and build greater overall lifetime value (LTV).

Connect Call Centers

Creating connected call center experiences is important to leverage your offline call center data and take meaningful actions in real-time to optimize the customer experience, both on and offsite.

Barcelo Hotel Group Increased Revenue by 37% after Securely Using Customer Data

Tealium’s Customer Data Hub helped Barceló Hotel Group become the master of their data, enabling better data quality and management.


Barceló Hotel Group saw a significant boost in campaign performance with an increase in revenue by 37% and a decrease in marketing costs by almost 6%.

Barcelo Hotel Group

“The most important thing Tealium has given us is being owners of everything we put into our platforms. Before, we were dependent on other teams to have our implementations up and running. That doesn’t happen now, we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.”

Johanna Álvarez

Adtech, Attribution and Analytics Manager at Barceló Hotel Group

Hyatt Hotels Logo
Expedia Logo
American Airlines Logo
Minor Hotels logo
Hyatt Hotels Logo
Expedia Logo
American Airlines Logo
Minor Hotels logo

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations
Meta Logo
Google Logo
The TradeDesk Logo
Quantum Metric Logo

We’re Here to Help

Let us show you how Tealium can help your travel and hospitality organization connect data and deliver value-based experiences.