Tealium for Education

Deliver personalized experiences from recruitment through graduation with trusted customer data

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Teamwork Delivers Championship Student Experiences

The Challenge
Why Does It Matter?
We Can Help
Tealium for Education - students talking, walking, and smiling.

(Not) All Together Now

On campus or online, students expect an amazing, unique college path. Alas, early interactions with most schools are generic and disjointed. Mixed-quality data from email lists, recruiters, fairs, and campaigns sits in silos. Marketing administration, academic support, and more all work from different views.

This student experience earns a failing grade. They won't think you know their interests, and can't easily find what they need.

Personalized Experiences For the Win

Imagine a reliable, single, current view of each prospect, student and graduate, all protected with world-class privacy controls. It's the foundation for delivering relevant personalized interactions, from first impression onward.

An ivory tower vision? Au contraire. A customer data platform (CDP) helps all your teams work together, so every learner gets what they need to be successful. And so do you.

Quality Data

You're #1! You're #1!

Build a trusted, end-to-end supply chain of student data with Tealium.

Improve segmentation, enrichment, and insights to find your best prospects. Reach them with timely, targeted messaging. And do it with your current campaign toolset: Tealium's vendor-neutral approach and 1,300+ ready-made integrations work with your whole tech stack.

Team up with Tealium to rise above the crowd.

How Tealium Powers the Entire Education Data Supply Chain

Diagram showing the CDP’s role in public sector services for collecting and acting on customer data

Tealium for Education

Use real-time, unified data to know what prospective and current students need. Deliver timely, personalized experiences to recruit, support, and retain.

Efficient Student Recruitment
Lower Application Abandonment
Higher Acceptance & Enrollment
Automated & Orchestrated Actions
Improved Student Retention

Spend Ad Budgets Wisely With Better Segmentation and Targeting

Bulk email blasts? Blanket ad campaigns? You can do better. Use CDP intelligence to enrich data, find lookalike audiences, discover program interests, and more. Get more from every dollar with customized outreach to your best prospects.

Lower Your Abandoned Application Rate With Personalized Outreach

Applications show serious interest, but many factors can derail the process, from financial concerns to a simple time crunch. Re-engaging prospective students with the specific content they need will help them clear the hurdles.

Turn Offers Into Enrolled Students

Make your next class feel welcome, long before they arrive in a lecture hall, online course or residence (and after). Unified data lets you nurture each student, improving lead-to-application and acceptance-to-enrollment rates through personalized engagement.

Orchestrate Your Communication Tools; Automate Real-time Responses

Waiting for batch-mode updates or relying on manual actions by overloaded staff doesn't make sense. Tealium works in real time and automates consistent action and response across all campaign tools, along the entire lead-to-enrollment journey.

Keep Your Students Learning and Growing

With Tealium, you'll spot trends in student behavior, proactively offer the right resources, support varied learning styles, and keep them connected. Student lifetime value comes from helping each one achieve their goals.

Monash Generates 19% More ‘Quality’ Leads During Student Open Day


more ‘quality’ leads generated during Student Open Day

By utilising the Tealium Customer Data Hub, Monash was able to create a 360-degree view of a single student by orchestrating both historical and real-time data from multiple touchpoints. This comprehensive view allowed Monash University to provide relevant educational information and a positive experience during a student’s selection process and Open Day.

Get Better Outcomes From Your Current Investments

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

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We’re Here to Help

Let us show you how Tealium can help your educational institution connect data and deliver value-based experiences.