(Not) All Together Now
On campus or online, students expect an amazing, unique college path. Alas, early interactions with most schools are generic and disjointed. Mixed-quality data from email lists, recruiters, fairs, and campaigns sits in silos. Marketing administration, academic support, and more all work from different views.
This student experience earns a failing grade. They won't think you know their interests, and can't easily find what they need.