Big Data Simplified
Tealium DataCloud finally gives digital marketers a way to turn big data headaches into opportunity.
According to a new report by Forrester Consulting, 96 percent of marketers have customer data integration challenges. One of the biggest problems they face is piecing back together the mosaic of data that is created by many different digital touchpoints, including different digital marketing vendors.
Enter Tealium DataCloud, a next-generation digital data distribution suite that enables marketers to avoid these issues before they start, by correlating cross-channel, cross-vendor data in real time, at its point of creation. Using Tealium DataCloud, marketers can finally harness the power of big data to better understand the customer journey, and dramatically increase the effectiveness of their customer acquisition and retention campaigns.