Would you be converted by your Customer Experience?
Date: Wed, 4th May, 2016
Time: 2:00 p.m. (GMT)
All marketers are trying to create an impactful customer experience (CX) that delivers consumer loyalty, engaging interactions and ultimately adds to the company’s bottom line. To build something captivating, CX must be based on fact rather than fiction. By collecting, analysing and actioning customer data brands can design a dynamic CX that predicts and responds to customer behaviour in real-time.
- Collecting quality data (Tealium)
- Augmenting data to create a single customer view (Tealium)
- Understanding your data through analytics (Decibel Insight)
- Achieving Multi-channel personalisation (Monetate)
- Predicting the next step in customer behaviour (Certona)
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