Ecommerce Country Report Spain 2021


During the pandemic the frequency of online purchases of Spanish customers increased while value, convenience and price remain the three key factors. But as confidence begins to return with decreasing covid restrictions there are some encouraging times ahead for retailers.

This report helps to understand the current landscape of the Spanish retail market, with particular focus on the future direction of consumer behavior in a post pandemic world.

Together with RetailX, Tealium has examined the Spanish market more closely. In our «Spain 2021 – Ecommerce Country Report» you will also learn:

  • How consumer behaviour has changed during the pandemic
  • Which sources of information influence Spanish consumers the most
  • How retailers can take advantage of the increased importance of online shopping and why they need to keep a close eye on the priority shifts of consumers

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Resource Type: Whitepaper
Topic: Customer Data Platforms
Product: AudienceStream Customer Data Platform
Vertical: Retail