ClickTale and Tealium Collaborate to Enhance Site Usability and Conversion

Collaboration Brings World Class Conversion Optimization with Point-And-Click Simplicity

San Diego, CA (September 14, 2011) — Tealium (http://www.tealium.com), the leader in enterprise tag management, today announced the turnkey integration between Tealium iQ and ClickTale (http://www.ClickTale.com), the leading provider of Customer Experience Analytics with over 60,000 customers worldwide.

Tealium iQ’s point-and-click user interface allows marketers to easily add, remove and modify the various web page tags associated with the vast majority of today’s digital marketing vendors, providing marketing professionals total control over the digital marketing page tags. The new ClickTale integration allows users of Tealium’s Tag Management to easily add ClickTale to their site within minutes, and start watching recordings of their visitors’ browsing sessions immediately. This can all be done without taxing the IT teams.

“Customer Experience Analytics is one of the most effective ways for marketers to improve their site usability and increase conversion rates by knowing exactly what their visitors are doing inside the pages of their site,” said Dr. Tal Schwartz, CEO and Co-founder of ClickTale. “ClickTale’s turnkey integration with Tealium iQ provides marketers with the ability to gain access to world-class usability and conversion insights with minimal effort.”

“We’re excited to work with ClickTale to give more control to marketers,” said Ali Behnam, co-founder at Tealium. “Our turnkey integration is a cornerstone of Tealium’s tag management approach. Our customers can leverage over 150 such integrations to quickly manage complex tagging requirements in minutes without any JavaScript knowledge.”