RIFF and Tealium Partner to Drive Innovation in Data Management

Tealium and RIFF work together to link disparate data sources to improve the customer journey with real-time personalised messaging

LONDON, 26th September, 2017: Tealium, the leader in real-time customer data solutions and enterprise tag management, today announced a partnership with digital agency RIFF. Together, they will empower organisations to provide relevant messages based on customer data for each interaction in the customer journey, through the use of Tealium’s Customer Data Hub (CDH).

RIFF will harness the full potential of Tealium’s industry-leading CDH, which is comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium delivers the technology through its Tealium iQ, AudienceStream, and DataAccess products that enable channels to be connected throughout the customer journey. RIFF then guides this process to ensure the right personalised message is served to the right person, at the right time.

Freek de Jong, Online Business Consultant at RIFF, commented: “We specialise in solutions for the entire online customer journey. Linked data is the future, and a customer data platform provides the detailed insights that enable our customers to display the right message on the right device, when the consumer needs to see it. Tealium fits perfectly with our customer-centric ethos – not only providing a tailored customer experience but also driving revenue through personalised, targeted marketing.”

Matt Pilgrim, VP EMEA – Partner and Alliances, Tealium, said: “The partnership between RIFF and Tealium was born from a common vision – to make every customer interaction relevant and timely, across devices.”

He added: “At Tealium, partners are at the heart of everything we do and we rely on strong relationships to deliver exceptional experiences to our clients and their customers. Tealium is proud to recognise RIFF as a proven partner and we are committed to supporting the development of their teams and the services they provide.”