Tealium Announces Global Partnership with Tata Consultancy Services

Delivering robust real-time personalization capabilities and powering true omnichannel customer experiences for global businesses

SAN DIEGO, CA (March 8, 2016) – Tealium, the leader in real-time customer data solutions and enterprise tag management, today announced a global partnership with Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organization. This strategic collaboration brings together TCS’ best-in-class global services with Tealium’s leading customer data platform to deliver robust, real-time personalization capabilities and power omnichannel customer experiences for global businesses.

The prevalence of fragmented customer data sources and applications means the complexity of unifying customer data and delivering a meaningful, consistent customer journey is greater than ever. At the same time, the number of touchpoints primed for customer engagement continues to steadily expand, spanning online, offline, mobile, and increasingly, the Internet of Things (IoT). Coupled with TCS’ deep expertise in driving digital business transformation initiatives, Tealium’s customer data platform is primed to provide the vendor-neutral data foundation needed to build a unified customer view across channels, and enable relevant, real-time action.

“It’s a privilege to partner with an innovative organization that shares our vision of driving business transformation through data-driven marketing,” said Jeff Lunsford, CEO of Tealium. “TCS is a pioneer in connecting cross-channel customer experiences and enabling businesses to embrace IoT, which perfectly aligns with Tealium’s mission of unlocking the power of real-time customer data across devices. This partnership will not only allow Tealium to continue our rapid growth in key verticals, but will play a critical role in accelerating our expansion into high-growth international markets.”

Dr. Satya Ramaswamy, TCS’ Global Head of Digital Enterprise said, “Customer experience is emerging as a key source of competitive advantage in many industries. This new partnership enables TCS clients to fully leverage the Tealium platform and its core solutions, allowing them to design and execute customized strategies and integrated marketing efforts to suit specific target audiences and customer profiles. As enterprises increasingly prioritize digital technologies into their core marketing strategies, they can be assured that TCS and Tealium solutions will deliver contextually relevant, real-time unified personalized experiences across omnichannel to consumers.”

Tealium’s leading customer data platform is comprised of an enterprise tag management solution, Tealium iQ; an omnichannel segmentation and action engine, Tealium AudienceStream; and Tealium DataAccess, a suite of rich data services. For more information, visit www.tealium.com. For more information about Tata Consultancy Services, visit www.tcs.com.

About Tealium

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 600 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. For more information, visit www.tealium.com.

©2016 Tealium Inc. All rights reserved. Tealium, Tealium iQ, AudienceStream, and all other Tealium marks contained herein are trademarks or service marks of Tealium. All other marks are the property of their respective owners.