The future of retail: Sure you've got a CDP?

You may think it's a Customer Data Platform, but is your solution truly holistic?

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Retail businesses today need an optimized CDP that can unlock tangible ROI, says Laura McHenry, VP Marketing, EMEA. Tealium offers just that – enabling the orchestration of data to deliver real-time intelligence at an enterprise level.

Laura McHenry
VP Marketing EMEA
Tealium

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Starting your CDP journey?
Hear Laura share her expertise:

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What is – and what is not – a CDP

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Why retailers need a CDP right now

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Challenges in retail driving adoption

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Looking at the key business benefits

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Your investment - and expected ROI

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How long CDP implementation takes

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Risks of not prioritizing data in retail

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Building an internal business case

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Core steps to start your CDP journey

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The most trusted Customer Data Platform

Tealium’s Customer Data Hub is making life easier for retailers all over the world, powering capabilities throughout the data supply chain for a better connection with customers.

With tangible ROI confirmed by Tealium’s Forrester TEI Report, the key decision is no longer whether or not to invest in a CDP, but which platform is best suited for the specific needs of your business.

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2022 State of
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