Unified Customer Data Is Your Secret to Increasing Lifetime Customer Value
You worked hard acquiring your customers. It's time to treat them to the experience of a lifetime. Deliver meaningful and helpful experiences for the entire journey with real-time data collection and activation.
Understand Customer Behavior
Improve Loyalty Campaigns
Identify and Reduce Churn Risk
Grow Customer Lifetime Value
Solutions to Key Business Challenges
Tealium helps drive customer loyalty and retention by integrating customer knowledge into every interaction
Manage Privacy-conscious First-party Customer Data
Knowing and honoring your customer starts by understanding their preferences, but behaviors don’t end at acquisition. Tealium provides flexible and comprehensive data collection capabilities with privacy at the core, so you can continue building mutually beneficial customer relationships for the long haul.
Understand Customer Behavior in Your Terms
You know your customer best, but it can be difficult to combine different data sources to create and use the insights you know exist. Tealium gives you the flexibility to mix and match data from many sources, then use those insights to trigger intelligent customer interactions unique to your business.
Prevent Customer Churn Before It's Too Late
It costs more to acquire a new customer than to keep one, so brands will want to act upon “unhappy” signals before customers leave. With multi-channel customer insights and predictive analytic capabilities, Tealium gives you the tools to recognize when your customers may be at risk and what to do about it.
Delivering Better Data to the World’s Most Innovative Enterprises
From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better.
PrimeCredit’s first priority was to focus on existing customers researching and applying for services using its mobile apps, managing to rescue abandonment rates, and increase mobile response rates by 50%.
“AudienceStream helps us stitch together interactions so we have a single view of the customer and their portfolio. When an event such as an application for a cash advance is triggered we can store it in our data warehouse and consolidate it with other activities and events to gain a complete view.”
Head of Marketing at Prime Credit
Sportsbet uses a single view of their customer to personalize betting experiences by surfacing relevant events and providing one-click access. A reduction in bounce rate led to 9 million more sessions throughout the year from customers.
“We are an online business in a very, very competitive industry where the barriers to entry are very small and people can move their money easily, so it’s critical that we provide our customers with the best customer experience.”
Head of Data Solutions (Trading, Martech & Data) at Sportsbet
By stitching together their omnichannel data, HKBN was able to simultaneously increase return-on-ad-spend by 30% through personalization and lower its marketing spend.
“We elected to work with Tealium due to the flexibility that comes hand-in-hand with its ‘build your own stack' model. The hub means we have full visibility of customer insights both on- and offline in real-time. On top of this strong Digital and Data foundation, our team of digital experts can then add new technologies to suit an individual campaign or business need - rather than blindly subscribing to a pre-existing ecosystem.”
Co-Owner and Chief Transformation Officer at HKBN Group
Use Case 1
Build Relationships with First-party Data Collection
Brands who develop and measure direct relationships with their customers have significant advantages delivering data-driven CX over the lifetime of their customer. And relationships are built on trust. In order to build and retain customers, brands need ongoing data collection capabilities with privacy and consent at their core.
Use Case 2
Increase Loyalty with Insights into the Customer Journey
Every customer-business relationship is unique, and your ability to see signals early in the lifecycle is key to keeping that relationship in place. With restrictions in place for tracking customers across venues, this places a premium on agile, first-party data practices to measure behavior and ramp up campaigns and offers. Brands must master new measurement techniques to keep customers on board.
Use Case 3
Identify and Reduce Churn Risk Across All Channels
When looking at a cross-channel view of the customer, analysts can see certain behavior--such as customers up for renewal who have not engaged-- and grasp an opportunity to head off churn. Data-rich customer profiles are also fertile ground for ML-driven predictions, giving brands an increased capability to identify and address risk at scale.
Use Case 4
Maximize Customer Lifetime Value with Real-time Actions
Insights are fleeting, in-the-moment cues for you to act. They can disappear as soon as your customer changes their mind. With customer profiles integrated at the heart of your tech stack, you can automate actions that move at the speed of your customer. Not only does this automation efficiently drive CX, but it delights your customer and maximizes lifetime value by engaging when the time is right.
Keep the Technology Stack You Want Without Sacrificing Data Insights
Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.