Empower Your Customer Experience Programs with Privacy-conscious, First-party Data.
With Tealium, you can be confident in complying with evolving, global privacy regulations while you deliver trusted and relevant customer experiences.
Improve Data Operational Efficiency
Reduce Integration Time and ETL
Solutions to Key Business Challenges
Tealium gives you control and confidence over customer data collection
Collect Privacy-conscious Customer Data
It’s your customer, so collect your own customer data instead of relying on third-party vendors. Organizations who establish a privacy-centric data foundation can obtain, maintain, and respect consent throughout the customer lifecycle and as a result, build customer trust.
Know and Honor Customer Preferences
Customers need a way to express their choice, and businesses must recognize and honor their preferences. Tealium’s identity resolution and consent management capabilities give enterprises confidence to uphold privacy choices across their customer experience efforts.
Add Visibility, Control and Efficiency with Sensitive Data
Sensitive customer data requires strict handling, collection, and monitoring (to avoid mistakes!). Tealium provides tools to control your data practices from the point of collection throughout the data lifespan in order to reduce any long term risk to your business.
Delivering Better Data to the World’s Most Innovative Enterprises
From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better.
After implementing improved tracking, TUI Travel Group's return on ad spend increased by 18% with cost per booking dropping by 6%.
“We’re looking forward to expanding our use of this tool, not only focusing on the conversion event but using that server-side data to deliver an outstanding customer experience via relevant, useful and timely remarketing ads.”
Team Analytics Digital Commerce, Berlin TUI Group
Adore Beauty has increased its engagement rate by 400%, boosted its conversion rate by 17% and grown its revenue by 249% since launch.
“We understood from very early on that the golden ticket to a fully personalised customer journey would be data. We needed a tool which could gather hyper-relevant data, translate that into tailor-made advice and recommendations and blow our brick and mortar competitors out of the water.”
Chief Marketing Officer at Adore Beauty
Presidium Health reduced ER visits for the top 5% of patients with better insights into patient health.
“The path to the future of healthcare is digital healthcare”
Ashkan Hayatdavoudi, MD, JD
Chief Medical Officer, Co-founder at Presidium Health
Use Case 1
Collect First-party Data with Tag Management and Server-side Data
Brands engage with customers across multiple channels where data is at the heart of every engagement and insight. But the way brands can use this data is changing. Third-party data tactics are disappearing, and first-party data has surfaced to fill the gap. Brands must continue to develop first-party-centric data collection strategies in order to delight customers well into the future.
Use Case 2
Maintain the Highest Information Security Standards
The days of collecting all possible customer data attributes and worrying about it later are over. Regulatory pressure and consumer attitudes towards privacy have raised the bar for collecting data. Whether for regulations like HIPAA or GDPR or standards like ISO 27001, securing customer data is paramount. With a privacy-centric data layer approach, brands can achieve greater mastery over first-party customer data while lowering their risk of non-compliance.
Use Case 3
Improve Your Data Operations Efficiency and Add Real-time Capabilities
When businesses collect data the right way, your downstream actions and analyses are more accurate, and your path-to-insights is more efficient and relevant. Brands can improve operational efficiency and agility by using a data layer approach to data collection. Not to mention, this method affords real-time engagement opportunities.
Use Case 4
Reduce Integration Time, ETL Requirements, and Time-to-value with New Systems
A little up-front work on data collection goes a long way towards organizational agility with customer tech. Proper data collection techniques save post-collection ETL requirements while also reducing time-to-value with new systems by building a solid data foundation. As new technology emerges, this vendor and tool-neutral approach to customer data collection unlocks significant value for your business.
Keep the Technology Stack You Want Without Sacrificing Data Insights
Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.