Collect Privacy-conscious Customer Data
It’s your customer, so collect your own customer data instead of relying on third-party vendors. Organizations who establish a privacy-centric data foundation can obtain, maintain, and respect consent throughout the customer lifecycle and as a result, build customer trust.
Know and Honor Customer Preferences
Customers need a way to express their choice, and businesses must recognize and honor their preferences. Tealium’s identity resolution and consent management capabilities give enterprises confidence to uphold privacy choices across their customer experience efforts.
Add Visibility, Control and Efficiency with Sensitive Data
Sensitive customer data requires strict handling, collection, and monitoring (to avoid mistakes!). Tealium provides tools to control your data practices from the point of collection throughout the data lifespan in order to reduce any long term risk to your business.