Real-time CDP and Predictive Insights

Deliver relevant and trusted experiences based on real-time customer data

Turn disparate customer data silos into actionable customer profiles.



Turn disparate customer data silos into actionable customer profiles.

Learn More
Supercharge your first-party audiences with predictive insights.


Predict ML™

Supercharge your first-party audiences with predictive insights.

Learn More

Understand and Engage Your Customers in Milliseconds

Customer profiles
Personalized Interactions
Behavior Prediction
Data Privacy
Customer profiles

Create Comprehensive Customer Profiles

Collect customer data from offline and online sources, standardize it and create persistent customer profiles that continually stitch data together, and resolve identity. Cool, huh?

Tealium helps create profiles and audiences across your enterprise to help deliver a consistent, relevant, and trusted customer experience.

Quality Data

Personalize Every Interaction

Engage with your customers like never before, across any channel, based on real-time customer data signals.

Tealium integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, so you can make the most of your tech stack to power real-time action and predictive insights.

Attribute list

Predict Moments That Matter

What if you could predict high value customers and provide them a tailored experience to better convert and increase retention? Or predict low value customers and exclude them from advertising efforts to optimize your budget?

Tealium Predict ML brings built-in machine learning powered insights to the customer data platform, allowing any user to predict customer behavior and take proactive action across every channel.

Tealium privacy and security certifications

Data Privacy Comes Standard

Get proactive with your data privacy practices. Get full and real-time visibility into what privacy preferences and personal information you’re collecting and where you’re sending it. Then, set rules to automatically govern and protect it.

Tealium also gives you the tools and practices to be confident your customer’s data is protected by the most stringent requirements. We are ready for GDPR, CCPA (and CPRA), HIPAA, ISO, SSAE18 SOC, and more.

Delivering Better Data Insights to the World’s Most Innovative Enterprises

From A(dobe) to Z(endesk) we pair nicely with your other favorite products.


Utah Jazz's marketing results went from low-scoring to high-converting with 67% in return on ad spend and email ticket sales increasing almost a million dollars in three years.

Utah Jazz

“Whenever somebody does anything on our site…Tealium – on the fly, dynamically, and in real time – is combining that so we can see that our online and offline visitors are really the same person. We don’t have to do anything to tie that together. Tealium does it for us.”

Jared Geurts

VP of Analytics and Digital Development, Utah Jazz


Barcelo Hotels grew revenue 37% with cross-channel customer data powering their campaigns

Barcelo Hotel Group

“The most important thing Tealium has given us is being owners of everything we put into our platforms...we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.”

Johanna Álvarez

Adtech and Attribution Modeling Specialist of Data and Digital Media, Barceló Hotel Group


Adore Beauty saw a 17% increase in conversion rates after working with Tealium

Adore Beauty

"Through the partnership with Tealium, Adore Beauty has surpassed its engagement goals exponentially. Our average order value is up 9% than before the implementation of AudienceStream, and our conversion rates have rocketed by 17%.”

Dan Ferguson

Chief Marketing Officer, Adore Beauty


TUI used Predict insights to selectively offer high value coupons to customers, boosting its conversion rate by 400%

TUI Travel Group Logo

"Layering Tealium’s predictive insights onto its CDP has been a real game changer. The targeted use of personalised coupons has proven instrumental to improving our conversion rates."

Karin Marksteiner

Head of Analytics, Data & Personalisation, TUI Deutschland GmbH

Utah Jazz
Barcelo Hotel Group
Adore Beauty
TUI Travel Group Logo

Keep the Technology Stack You Want Without Sacrificing Data Insights

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations
Meta Logo
The TradeDesk Logo
Criteo Logo
Developed for Enterprises, Built For Everyone

Why Tealium?

Market Leaders

We are creators and leaders of the Customer Data Platform and Tag Management category. Tealium was named a 2020 Top 50 enterprise product and Top 50 marketing product by G2 Crowd.

We're Everywhere You Need Us to Be

We are a global company with strategically located offices, personnel, and technology infrastructure, allowing us to offer our customers capabilities for managing data based on geographic considerations.

Real-time Architecture

Our platform is built for truly real-time data collection (milliseconds), standardization, transformation, enrichment and activation of customer data. As customer needs and preferences change, your business will be ready to keep pace and deliver the right experience.


Our data-first approach is focused on delivering unified, correct and complete customer data to your business no matter the CRM, social marketing platform, marketing cloud, APIs or analytics suite already in place.

Built for the Entire Business

Tealium helps all teams across the enterprise collect, understand and activate their customer data.

Privacy and Security

From the beginning, data security and customer privacy have been at the forefront of our development strategy. Tealium has achieved a pedigree of 3rd party security and privacy certifications including HIPAA, ISO 27001 and 27018, Privacy Shield and SSAE18 SOC 2 Type I & II.

Our Team is Your Team

Leverage our dedicated team of customer success and digital strategists to support your customer experience efforts and business goals.

Tealium AudienceStream Example



With Tealium AudienceStream CDP businesses can build real-time customer profiles that power insights and engagement at scale.

Tealium Predict How it Works


Predict ML™

Tealium Predict ML combines the insights of machine learning predictions with the engagement power of a CDP to amplify the customer experience.

See How It Works

Get a deep dive into how Tealium works by checking out our documentation

Learn More
Data Supply Chain

We’re here to help

Want to see how a single customer view would benefit your business? Let us show you how it can benefit customer engagement and insights alike.