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Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:

• 3 different types of data and why it’s crucial your brand understand the power behind each
• Why it’s important to see and use data as a strategic mandate in your organization
• How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization
• Key strategies for enabling consistent, impactful experiences across every digital touchpoint

The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

• 3 key practices to creating a high performing data and analytics program
• Why data quality matters
• How to measure your brands data maturity level (and why it matters!)
• How to make more data-driven decisions leveraging data governance learnings
• Key misconceptions about data quality

Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.

Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:

• Understand the common challenges with data collection and ownership and why they occur
• Know the data specialists available, when and how they can help
• Appreciate the correlation between quality, real-time data and business revenue
• Follow best practices in data collection and ownership to move your Digital Transformation forward
Find out more »