When you create a unified customer profile, you gain access to more sources of data for targeting and understanding new customer behavior. Collect website, mobile app, CRM, call center, transactional, or just about any other type of data to use for demand generation programs.
Brands can consistently and effectively engage with customers where they are using central and real-time audience management tools. Tealium creates customer profiles so you can easily manage audiences and their attributes, segmented across any channel that you utilize.
As third-party data practices are downplayed, first-party data fills the gap. First-party data and lists are highly valued towards more effective targeting and more accurate customer analytics. Lookalike campaigns based on first-party data can help acquire higher quality customers.
Director of Marketing Infrastructure at Monash University
Chief Data Officer at Orange
SVP Growth & Strategy at Molekule