Tealium for Creating a Single Customer View

Collect, unify, and activate data in real-time so you can deliver the moments your customers deserve

Understand and Delight Your Customers By Using Current and Complete Data

Today’s buyers browse on mobile devices, contact support centers, and shop in physical stores. With a single view of that customer data, brands can start to create amazing and personalized experiences.

Personalize Customer Engagement

Personalize Customer Engagement

Access Customer Insights Faster

Access Customer Insights Faster

Analyze Cross-channel Behavior

Measure Cross-Channel Behavior

Maximize a Best-of-breed Tech Stack

Maximize a Best-of-breed Tech Stack

Delivering Better Data to the World’s Most Innovative Enterprises

From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better.


Barcelo Hotel Group grew revenue 37% with cross-channel customer data powering their campaigns.

Barcelo Hotel Group

“The most important thing Tealium has given us is being owners of everything we put into our platforms...we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.”

Johanna Álvarez

Adtech and Attribution Modeling Specialist of Data and Digital Media at Barceló Hotel Group


Gap delivers personalized home page experiences powered by 500+ Tealium Badges and Audiences.


“Tealium played a big role to help delivering and creating those signals that we can action on”

Greg Phipps

Head of Digital Performance and Growth at Gap Inc.

Barcelo Hotel Group
Personalize Customer Engagement
Use Case 1

Personalize Customer Engagement

A cross-channel customer view allows you to understand your customer through data. Tealium allows you to build one consistent view of the customer across every customer-facing department. Use this view in any individual channel to drive personalized engagement.

Get Deep Customer Insights Faster
Use Case 2

Get Deep Customer Insights Faster

When customer data is scattered, insights are incomplete, manual, and slow to surface. By unifying customer data in one platform, you have more data available to drive insights that are more complete and quicker to act upon.

Measure Customer Behavior Across the Full Journey
Use Case 3

Measure Customer Behavior Across the Full Journey

To build a customer experience that engages customers in the moments that matter, all channels should have a common understanding of the customer. Tealium allows you to generate and syndicate customer insights to where they’re needed most so you can build a relevant, consistent customer experience.

Maximize Your Best-of-breed Tech Stack
Use Case 4

Maximize Your Best-of-breed Tech Stack

The world’s most customer-obsessed companies wisely invest in a best-of-breed tech stack. But technology and customer behaviors change quickly. With Tealium in place, you have a portable foundation of customer data that integrates with any tool to consistently engage customers now or in the future.

Keep the Technology Stack You Want Without Sacrificing Data Insights

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations
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Quantum Metrics

We’re Here to Help

Want to see how a single customer view would benefit your business? Let us show you how it can benefit customer engagement and insights alike.

Total Economic Impact (TEI) of Tealium

A brand new Total Economic Impact Study of Tealium revealed multimillion ROI consistent across industries.