How to Choose the Right CDP

Fast track your CDP evaluation process! Use our CDP RFP Template and buyer’s guide to help you make the right decision for your business.

Fast track your CDP evaluation with our RFP Template
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RFP Primer Template (XLS)

Our comprehensive RFP template will help your organization understand how a new solution will align with your processes, evaluate vendors, prioritize capabilities and get you started with over 100 key questions you should be asking.

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How to Get Buy-in for a Customer Data Platform (CDP)
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How to Get Buy-in for a Customer Data Platform (CDP)

Each team in your organization could have different ideas about what a CDP is and what it can do, so it’s important for the cross-functional stakeholder or team responsible for it to have a single, clear vision (with executive sponsorship) that will move the purchase process and implementation forward. Read this eBook to unlock access to proven tips for buying a CDP.

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The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

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