A CDP is an investment in the long-term success of your business's customer engagement strategy.
You'll find questions in the RFP template that will help you evaluate if a vendor is well equipped to not only meet your goals now but also become a partner for the road ahead.
After you've had a chance to understand your potential partnership with a vendor, it's now time to answer questions about what a CDP can (or can't) do.
In the template you'll be able to get over 100 pre-built questions to help understand capabilities across data collection, identity resolution, integrations, data access, customer profiling and more.
Last but not least, you'll want to ask a few questions about how the vendor plans to support your relationship going forward.
Is there global support? Is training provided? How are implementation and success plans built? We've got all of those questions covered in our guide!