If you know how and when customers are interacting with your brand, you can cater to their experience. Unified profiles (data collected in one place) provide the context you need to build engagement experiences that truly honor everything you know about your customer.
Consumers often jump channel to channel, leaving a fragmented trail of data and making personalization challenging. A more effective segmentation strategy is to manage audiences from a central hub, leading to greater consistency in the customer experience.
A central destination for data from all channels can create more insightful and unified customer profiles, allowing you to scale engagement, personalize for an omnichannel experience, increase operational efficiency, and realize value sooner.
Senior Director, Analytics, Utah Jazz
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