At DMEXCO in Cologne, the recent What’s in Store for Retail Media Networks event delved into the evolution and future potential of in-store retail media in the DACH region and Europe.
Through various expert-led masterclasses, key topics emerged: aligning agency and brand spending, unlocking performance marketing, navigating data privacy compliance, leveraging loyalty programs for omnichannel insights, exploring Connected TV (CTV) opportunities, and integrating Digital Out-Of-Home (DOOH) with in-store media. A recurring theme was the balance of technology and personalization—using data effectively while prioritizing the customer experience to foster meaningful brand connections.
At DMEXCO in Cologne, the recent What’s in Store for Retail Media Networks event delved into the evolution and future potential of in-store retail media in the DACH region and Europe.
Through various expert-led masterclasses, key topics emerged: aligning agency and brand spending, unlocking performance marketing, navigating data privacy compliance, leveraging loyalty programs for omnichannel insights, exploring Connected TV (CTV) opportunities, and integrating Digital Out-Of-Home (DOOH) with in-store media. A recurring theme was the balance of technology and personalization—using data effectively while prioritizing the customer experience to foster meaningful brand connections.
In dieser digitalen Masterclass erkundet Tealium, wie KI, Kundenerfahrung (CX) und Datenschutz die Wettbewerbslandschaft verändern.
Entdeckt, wie fortschrittliche Customer Data Platforms (CDPs) Daten in Echtzeit vereinheitlichen, aktivieren und optimieren können, um den steigenden Anforderungen an nahtlose Omnichannel-Erlebnisse gerecht zu werden. Lernt praktische Strategien zur Überwindung von Datenherausforderungen und seht, wie führende Marken ihre Datenbasis aufgebaut haben, um personalisierte Erlebnisse zu liefern und das Engagement zu steigern.
