From „Big Data Theory“ to Practice: How Smart Data and AI Drive Personalization at Scale In this Masterclass, Tealium and Vodafone Germany demonstrate how intelligent data and AI, in combination with an intelligent data platform, break down data silos and enable personalisation at scale. Using real-world use cases like the Propensity to Buy model and personalisation in milliseconds, you’ll see how Vodafone efficiently connects data to ensure that experts can make informed decisions. Just like in the „Big Bang Theory“—smart data for smarter marketing.
