Marketers understand that delivering more personalized engagement is critical to improving customer retention and accelerating revenue growth. Today, brands face both the opportunity and the challenge of personalization through the unification and management of customer data to fuel proper selection of messaging channels or cadences.
Together, Tealium and Leanplum enable marketers to break data silos, build highly curated audiences, and orchestrate multi-channel campaigns. Tealium builds robust customer profiles from online and offline data. Leanplum allows marketers to activate user profiles and optimize engagement across key marketing channels like push notifications, email, in-app messages, app inbox, and app UI.
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Build comprehensive, device-agnostic user profiles aggregating valuable data points such as purchase history, loyalty information, or mobile location with behavioral and usage-driven insights from multiple touchpoints.
Activate uniquely crafted audiences through personalized campaigns with multi-channel orchestration tools, engaging users across mobile, web-based & email communication channels.
Monitor performance and optimize results in real-time with robust campaign analytics and A/B/N testing; understand what is driving KPI’s, and make adjustments to maximize results & effectiveness.
About Leanplum
Leanplum is a multi-channel customer engagement platform.
Tealium’s solution consultants are knowledgeable and ready to help you strategize your data integration plan to transform your customer experience efforts.
