Gewährleistung der Informationssicherheit in einer immer komplexeren Datenumgebung


Vor dem Hintergrund der stetigen Zunahme von Datenquellen und Datennutzung ist es für Unternehmen unerlässlich, die Risiken in Zusammenhang mit Erst-, Zweit- und Drittanbieterdaten in der gesamten Technologieplattform zu ermitteln und zu minimieren.


For organizations to function most effectively it’s becoming increasingly important to make use of disparate data sources spread across many systems. Managing the flow of data through the data supply chain presents challenges with securing that data at rest and in motion, providing visibility and control over data flows, and complying with customer expectations and government regulations.

As a data orchestration platform, Tealium’s Customer Data Hub (“CDH”) is built and developed in accordance with industry standard security policies and procedures to ensure protection of client data. Additionally, the CDH assists organizations in gaining end-to-end control over the data supply chain, auditing the flow of data across an organization for each individual customer (and the customer base as a whole), and protecting customer data.

Certified Type 1 and Type 2 SOC2 Compliance

Tealium’s information security control environment is independently evaluated by a third party audit firm in the form of a Service Organization Control (SOC) 2 Type 1 and Type 2 report. A SOC 2 report is designed to meet a broad set of reporting needs about the controls at a service organization in the form of a CPA firm’s independent attestation report. Tealium’s SOC 2 report shows Tealium’s demonstrable commitment to and practice of security, availability, processing integrity and confidentiality principles.

“As new global privacy regulations come into effect – such as the General Data Protection Regulation and EU-US Privacy Shield – it’s essential companies work with providers who place data security, availability, and confidentiality as a priority. Achieving SOC 2 type II compliance demonstrates we’re perfectly placed to lead companies through this change – we can be trusted to keep our customers’ sensitive data secure.”

— Mike Anderson, Founder and CTO, Tealium

Secure Data Enrichment and Transmission

After data is collected at the source, it must be enriched, combined and delivered to other systems for analysis or activation. This involves data-in-motion security mechanisms. The CDH uses advanced industry-standard data encryption methods to help safeguard confidential information when in motion and at rest. Tealium encryption policy requires the use of common, well-understood ciphers including AES 256, Triple DES, SHA 256 (preferably with salt) and SSL/TLS 1.2 or stronger.

Importantly, the CDH strategy enables an organization’s data supply chain to function in a completely integrated and secure manner from initial collection, to enrichment and unification, all the way through activation. By using Tealium as the single source of 1st party data enrichment and universal segmentation capabilities, an organization can secure data, while simultaneously augmenting the organization’s ability to deliver consistent and powerful customer experiences.

Implement Precise “Need to Know” Data Activation Practices with Data Governance Capabilities

Legacy technology installations have forsaken robust security practices for ease of implementation, leaving many companies with a mystery box of data management needs. Tealium’s services help organizations to avoid blanket tracking approaches or one-size-fits-all data sharing by giving visibility and discrete control over the sharing of data between all business systems. Customers can use the tools provided by Tealium to gain precise control over what data is used to trigger marketing activities and share only that minimum amount of data between systems.

With tools for user and data access management, conditional tag loading, restricted data controls, data encryption and geographic-based data management, businesses can not only reduce risk, but gain precise control over data to power revenue generation initiatives.

Extra Control and Visibility for When You Need It

Tealium’s CDH comes equipped with robust features providing an extra level of control over certain data. Functionality for encrypting data, hashing, and flagging restricted data to limit sharing, means companies gain critical and flexible InfoSec capabilities allowing compliance with strict security requirements.

Support Compliance Efforts for Regulated Industries & Geographic Areas

Certain industries and geographic regions have especially strict regulations requiring a higher level of data protection. For example, the General Data Protection Regulation (GDPR) in the European Union, HIPAA for healthcare organizations in the US, or the special geographic requirements in Germany, China and Brazil.

Tealium partners with organizations to provide flexible and robust tools and practices to secure data in accordance with regulatory requirements and industry standards, including offering a private cloud environment for organizations that need to comply with the privacy and security rules under regulations like HIPAA and PCI. In the Private Cloud the customer is the only tenant and the data is secured to HIPAA and/or PCI standards but is not intended to be a repository of Health Records or Cardholder Data. Customers may confidently integrate Tealium’s software in their HIPAA and PCI controlled environments knowing that the data sent to the Private Cloud is safeguarded with the same level of controls as their own HIPAA and/or PCI environments.

Tealium Global Data Center Network

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