From Clicks to Bricks - Loyalty Programs as the Catalyst for Omnichannel Insights

At DMEXCO in Cologne, the recent What’s in Store for Retail Media Networks event delved into the evolution and future potential of in-store retail media in the DACH region and Europe.

In this expert-led masterclass, key topics emerged: aligning agency and brand spending, unlocking performance marketing, navigating data privacy compliance, leveraging loyalty programs for omnichannel insights, exploring Connected TV (CTV) opportunities, and integrating Digital Out-Of-Home (DOOH) with in-store media. A recurring theme was the balance of technology and personalization—using data effectively while prioritizing the customer experience to foster meaningful brand connections.