Customer expectations and behavior have changed. Customers want to feel that brands understand their situation today and are aligning their marketing efforts accordingly.
Companies cannot rely on historical data because information obtained before the crisis is of little value when it comes to understanding customers. Instead, marketers need to understand customers’ current emotions and preferences, not just the state of their wallet.
The consequences of irrelevant marketing are a mistake brands cannot afford to make. 51% of consumers receive irrelevant marketing at least once a week, while 42% receive irresponsible marketing at the same rate.
Our latest study, “Get to know your customers today,” reveals how the cost of living crisis is impacting consumer purchasing behavior and increasing expectations. 11,000 consumers in Germany, France, Great Britain, Italy, Spain and the Netherlands were surveyed.
Download our latest eBook and learn the consequences of not knowing your customers‘ wants and needs
- Das Ausmaß, in dem sich die Krise auf das verfügbare Einkommen und die Ausgabengewohnheiten der Verbraucher ausgewirkt hat
- Wie sich die Erwartungen der Verbraucher an die Marketingkommunikation verändert haben
- Ob Marken heute irrelevantes oder unverantwortliches Marketing betreiben
- Wie die Wahrnehmung von Brands durch die Verbraucher davon beeinflusst wird, wie sie während der Lebenshaltungskostenkrise mit Marketing umgehen
- Die kurz- und langfristigen Auswirkungen von unverantwortlichem Marketing im Vergleich zu authentischem, verantwortungsvollem Marketing
Customer expectations and behavior have changed. Customers want to feel that brands understand their situation today and are aligning their marketing efforts accordingly.
Companies cannot rely on historical data because information obtained before the crisis is of little value when it comes to understanding customers. Instead, marketers need to understand customers’ current emotions and preferences, not just the state of their wallet.
The consequences of irrelevant marketing are a mistake brands cannot afford to make. 51% of consumers receive irrelevant marketing at least once a week, while 42% receive irresponsible marketing at the same rate.
Our latest study, “Get to know your customers today,” reveals how the cost of living crisis is impacting consumer purchasing behavior and increasing expectations. 11,000 consumers in Germany, France, Great Britain, Italy, Spain and the Netherlands were surveyed.
Download our latest eBook and learn the consequences of not knowing your customers‘ wants and needs
