The Tealium integration with Optimizely allows organizations to easily segment and enrich audience data, then trigger key marketing campaigns in real time. Tealium’s advanced segmentation capabilities allow organizations to build customer profiles and audiences using both online and offline data. These audiences fuel Optimizely with better targeting for more granular A/B and multivariate tests.
The result is the ability to create hyper-personalized experiences that impact the customer at every stage of the conversion funnel; digital advertisement, cart abandonment, point of sale conversion, etc.
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About Optimizely
Optimizely is the world’s leading progressive delivery & experimentation platform.
Tealium’s solution consultants are knowledgeable and ready to help you strategize your data integration plan to transform your customer experience efforts.
