The data governance opportunity from the General Data Protection Regulation and what to do about it

What is GDPR?

Die EU-Datenschutz-Grundverordnung ist eine Verordnung der Europäischen Union zur Vereinheitlichung der Datenschutzbestimmungen innerhalb Europas. Obwohl es sich um eine europäische Verordnung handelt, betreffen die Bestimmungen der DSGVO Unternehmen weltweit, die in der EU geschäftlich tätig sind oder Daten zum Verhalten von EU-Bürgern erfassen. Bei Nichteinhaltung der Bestimmungen drohen Unternehmen Bußgelder in Höhe von bis zu 20 Millionen Euro oder 4 % ihres weltweiten Umsatzes. Dabei wird die jeweils höhere Summe veranschlagt. Im folgenden Video erfahren Sie mehr:

Tealium helps companies with GDPR by supplying data governance tools giving visibility into the collection and usage of customer data, while also supplying tools for consumers to manage their data preferences. Combined with resolving customer identity across channels and devices giving a single view of the customer, these data governance tools allow organizations to better see and manage their usage of data to improve performance and mitigate risk.

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Registrieren Sie sich, um aktuelle Informationen zur Implementierung von Data Governance gemäß DGSVO zu erhalten.

Reihe zu den Auswirkungen der DGSVO 2018

Identifying its impact on marketers and the consumer’s moment of truth

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How Can You Get Started Meeting GDPR Requirements?

To help get your data governance strategy in order, here are resources to help you take control of customer data security:


Browse our collection of data governance downloads to help you plan your strategy:

White Paper: Data Governance – How well are you protecting your data?

Download: 5-step Data Governance Checklist


Watch these videos to understand the data protection landscape:

On-Demand Webinar: GDPR: Tactical Steps to Take to Ensure Compliance

On-Demand Webinar: A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan

Video: Protecting Customer Data with Tealium IQ

Die Frist und das Gültigkeitsdatum für die Einhaltung der DSGVO ist der 25. Mai 2018.

Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards. Read our Data Governance white paper to learn more.

12 Key Changes to Customer Data Protection Regulations – Implications

In addition to recommended steps to building your data governance strategy, here are 12 key facts and steps that you should take to prepare for GDPR:

1. “Personal Data” is Becoming Broader – The definition of personal data will be expanded to include genetic, economic, or social identity data.

2. Compliance Required for Companies Outside the EU – Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.

3. New Special Protections for Children’s Data – Parental consent will be required, so businesses will need to implement procedures to obtain consent.

4. Getting Valid Consent – Consent must be simple and clear. Silence or inactivity will not constitute consent.

5. Data Breach Notification Requirements – Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.

6. The Right to be Forgotten and Access Requests – Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.

7. Mandatory Privacy Risk Impact Assessments (PIA) – There will be conditions under which a PIA is mandatory in high-risk situations.

8. Privacy by Design – Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.

9. Contractual Requirements – Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.

10. International Data Transfer Concerns – The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.

11. Data Portability – Businesses have to provide data collected to subjects electronically and in a commonly used format.

12. Introduction of the Data Protection Officer (DPO) – Some businesses will need to hire or appoint a DPO to oversee data security compliance.

Does Brexit mean UK companies
don’t need to comply with GDPR?

Nein. Allen Unternehmen, die Daten von EU-Bürgern verarbeiten, drohen bei Nichteinhaltung unabhängig von ihrem Standort Bußgelder in Höhe von bis zu 20 Millionen Euro oder 4 % ihres weltweiten Umsatzes. Dabei wird die jeweils höhere Summe veranschlagt. Es gab bereits Spekulationen über die mögliche Einführung ähnlicher Bestimmungen im Vereinigten Königreich nach dem Brexit.

Need Help Trying to Figure Out What GDPR Means for Your Business?

Die Lösungsberater bei Tealium unterstützen Sie mit ihren Kenntnissen dabei, einen Plan für Ihre Data Governance zu entwickeln, um sich auf die DSGVO vorzubereiten.