Independent research firm recognizes Tealium as sole Orchestration CDP in large market presence segment

Among the overview of 34 vendors, Tealium was shortlisted among five vendors in the large established players category.

SAN DIEGO | February 16, 2022 – Tealium, the most trusted and largest independent customer data platform (CDP), has today announced its recognition among large established players in Forrester’s “Now Tech: Customer Data Platforms, Q1 2022” research report (must be a subscriber to access).

The CDP has emerged as a key solution to a growing challenge marketers face today: obtaining quality first party data that enables them to deliver connected and personalized experiences for their customers. Forrester’s “Now Tech” report acknowledges the power of CDPs to orchestrate customer interactions, assemble customer profiles, and expedite data delivery to engagement and analytics tools.

Forrester’s “Now Tech” report provides an overview of 34 CDPs and segments vendors based on three categories CDP revenue and four functionality segments. The report is designed to help marketers understand the value of CDPs and select the right vendor based on size and functionality. “Large” CDPs were classified as those with more than $75 million in revenue. Of the five large CDPs, Tealium was the only vendor also recognized in the ‘orchestration’ functionality segment.

“We are living in a time of data-overload. Companies have a plethora of data, but not all data is created equal,” said Mike Anderson, Co-Founder & Chief Technology Officer at Tealium. “The CDP is becoming the go-to solution for companies to maximize their first-party data and have the ability to improve customer experiences with that data. We’re honored to be included in Forrester’s short list of CDP vendors for enterprise companies and we’re excited to continue bringing our trusted solutions to more customers.”

Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.