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September 15, 2023
All-new network spotlights top implementation services and technology integrations to deliver greater flexibility and business value for customers.
[SAN DIEGO | Dec. 15, 2021] — Tealium, the largest independent customer data platform (CDP), announced the Tealium Global Partner Network which creates simple, direct access for Tealium’s clients to thousands of agency and technology partners including Meta, Google, AWS, CapGemini, Accenture and Publicis Sapient.
In the wake of the pandemic, many businesses are evaluating CDPs to help deliver relevant experiences to their customers, re-prioritize high quality data collection and integrate that data across their channels. The Tealium Global Partner Network takes businesses’ implemented tools to the next level so teams can access a wider range of data types, reduce costs and ultimately improve experiences.
For example, TUI Group, a travel company with more than 20 million global customers, experienced a six percent decrease in cost-per-booking, a 29 percent increase in conversions and an eighteen percent increase in return-on-ad-spend after the early adoption of Tealium’s Meta Conversion API, accessible through the Tealium Global Partner Network. This multi-faceted approach to expediting clients’ business outcomes differentiates Tealium from others in the forecasted $15.3 billion CDP industry.
“Tealium’s open-platform philosophy supports our customers’ varying technology choices. As the most flexible CDP, if Tealium doesn’t do it, a partner certainly does,” said Matthew Gray, global vice president of partnerships at Tealium. “This launch allows our customers to easily connect with those tested and proven partners we trust to perform.”
AJ Dalal, group vice president of data strategy and consulting for digital business transformation company Publicis Sapient, shares this view. “A CDP is a core component of our clients’ modern audience architecture and brings marketing, analytics and IT requirements together to innovate at scale,” he said. “For example, we pass advanced journey analytics to the platform to gauge the performance of different audiences for cohort analysis and marketing ROI. Tealium easily integrates with our clients’ disparate martech architecture and road maps so innovation is not constrained by any one vendor.”
Furthering its market reach, the Tealium Global Partner Network will continue its expansion to partners following multiple successful implementations and who are committed to optimizing their customers’ software and outcomes.
Ways to get involved:
Supporting Partners
“Tealium has allowed us at Omnicom Media Group to develop the most innovative data-driven marketing solutions for our clients beyond their mere advertising needs. Tealium-powered technologies enable our data and tech teams to deliver on future business readiness; an integral component within a wider data strategy and maturity framework development. Tealium IQ, AudienceStream, Event Stream and Data Access capabilities provide our analysts access to live, clean, cookieless, consented and persistent user level data to be used across the entire gamut of marketing and sales functions; and deliver a gold standard in data analytics. Omnicom Media Group is proud to call Tealium a preferred partner.”
– Andreas Frangeskides, Data & Tech Lead, Omnicom Media Group MENA
“We’ve built a fantastic relationship with Tealium over the past few years, supporting clients through their digital transformation journey, leveraging first party data to drive media efficiencies and ensuring a robust measurement framework. We’re looking forward to continuing our partnership with Tealium, helping aid our team’s product knowledge and build on joint client initiatives across the region.”
– Vimal Badiani, VP – Managing Director, Merkle ME & Dentsu International CXM
“Tealium products are the best-in-class solutions for managing your marketing data. They unlock a sea of possibilities for better understanding of customer segments and advertising performance improvement. Thanks to our new partnership, we are able to leverage that technology and better serve our clients in delivering the best customer experience.”
– Michal Kuspit, Regional Director – Head of Integrated Analytics, Mindshare MENA
“We are proud to be part of Tealium’s Partner Network. Quantum Metric’s customer-centric platform paired with Tealium’s customer data orchestration, helps brands integrate the practices of Continuous Product Design into their organization to break down cross-functional silos. Our unique partnership empowers companies to easily gather and analyze real-time digital insights to deliver better digital experiences at scale. We are excited to continue building on our partnership and help brands create meaningful, personalized experiences across mobile, web, and offline channels.”
– Mario Ciabarra, CEO + Founder, Quantum Metric
About Tealium
Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.
For more information, visit www.tealium.com.
About TUI Group
Visit www.TUIGroup.com for more information.
