Tealium Announces Availability of WebToCRM For Cross-Channel Analytics

New Free Solution lets Marketers Integrate Online Marketing Campaigns from any Web Analytics Tool to their CRM Platform of Choice

San Diego, CA – May 20, 2008 – Tealium Incorporated, a provider of high-end, results-oriented Web analytics consulting, today announced the availability of WebToCRM, a solution designed to integrate web behavior data into CRM platforms.

WebToCRM provides online marketers with a solution that they can use to capture their online marketing information such as campaign names, keywords, banners, messages, and others into their CRM platform. The solution is designed to work independently of web analytics tools such as Google Analytics, IndexTools, Omniture, Coremetrics, WebTrends and others. Additionally, it can integrate this information into any CRM platform, including Saleforce CRM, SugarCRM, NetSuite or internal databases. The result is a real-time solution that can integrate marketing campaign parameters from any web analytics solution to any CRM solution upon web lead capture.

“WebToCRM makes campaign multi-channel integration a reality for companies of all sizes,” said Ali Behnam, co-founder at Tealium. “Once an expensive proposition only available to companies with deep IT investments, WebToCRM provides a real-time integration that is completely independent of web analytics or CRM platforms.”

WebToCRM is available in three different editions. The Free edition lets companies integrate their online marketing parameters into CRM solutions. The Plus Edition, priced at $2,500 lets customers integrate their online campaign metrics and web behavior data points such as engagement metrics into their CRM or customer databases, which can in turn be used for lead scoring. A Custom Edition lets clients choose additional data points specific to their business needs. WebToCRM is available effective immediately. Visitors can configure and download the Free edition of WebToCRM from the Tealium web site.