Tealium Launches GitHub Integration to Increase Operational Efficiency for Developers

New functionality simplifies process workflows so developers can seamlessly sync code between systems 

SAN DIEGO, APRIL 11, 2019:  Tealium, the trusted leader in real-time customer data orchestration, has launched an integration with GitHub to allow developers to automatically sync code between the two platforms, drastically reducing errors and improving efficiencies. In tandem with this new capability, Tealium customers will have better oversight of their entire data supply chain, simplified audience creation features, and improved functionality to leverage offline data to trigger in-store and online marketing actions.

Traditionally, developers had to manually sync code between Tealium and GitHub, which amplified the risk for errors and wasted time and resources. Now, developers have a seamless workflow, giving them the freedom to work with their preferred tools at optimal efficiency.

“At Tealium, it’s important for us to find additional ways to fit into developers’ current processes and make it easier for them to use our technology,” said Mike Anderson, founder and CTO of Tealium. “We built the integration with GitHub to allow developers to code in a collaborative, cloud-based environment while leveraging our powerful data orchestration capabilities to share insights across platforms. We look forward to seeing the value this functionality provides our customers.”

In tandem with its GitHub integration, Tealium has also released new functionalities that allow developers to generate more actionable insights and improve the user experience. New capabilities include:

• Greater visibility into data supply chain – New visualization features give customers improved data oversight as it flows from collection to standardization to unification, and then back out to integration with other systems.
• Simplified audience creation – Through Audience Builder, Tealium has changed the way data is stored and communicated by allowing customers to use more natural language to create audiences.
• Connected omnichannel data – By enhancing the ability to ingest offline data, such as from a point of sale system, customers can easily connect offline and online data for a more complete picture of customer attributes and habits.

“We listen to customer feedback and use it to guide the evolution of our platform,” furthered Anderson. “As our customer needs change, we will continue to stay laser-focused on providing the very best solution available for developers.”

For more information on Tealium’s customer data solutions, visit https://www.tealium.com.

About Tealium
Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.