Digital Velocity 2026
The Future of AI, Data & Tech
Live in NYC

Your customers expect relevance right now — not after the next batch sync, not after the next model refresh. But most data infrastructure was built for storage, for analysis, for looking backward. Tealium was built for something different. In this opening keynote, CEO Jeff Lunsford lays out where the market is heading, why real-time governed data has become the new enterprise imperative, and how Tealium is positioned to lead the next era of customer data — from AI-ready infrastructure to the agentic enterprise. This is the vision for 2026 and beyond.

Speaker: Jeff Lunsford, CEO, Tealium

Keynote Speaker: Zack Kass

In this roadmap session, Tealium CTO and co-founder Mike Anderson walks through the platform's evolution — from AI-enhanced features that make Tealium smarter and faster to use, to infrastructure that positions Tealium as the governed data foundation AI systems depend on. You'll see what's shipping now, what's coming next, and how every investment maps to one architecture.

Speaker: Mike Anderson, CTO, Tealium

The browser was the first mile for a generation of customer data. But your customers have moved — to mobile apps, to in-store interactions, to connected devices where latency is measured in milliseconds and context disappears if you don't capture it at the source. This session covers Tealium's vision for mobile and edge computing: how on-device ML frameworks enable real-time intelligence without round-trips to the cloud, why mobile-first data collection changes the architecture conversation, and what it means to capture the moment where it actually happens — at the edge.

Speakers: Craig Rouse, Sr Software Engineering Manager, Tealium & Mike Anderson, CTO, Tealium

Every CDP journey has a version of the story that doesn't make it into the case study — the assumptions that turned out to be wrong, the decisions you'd make differently, and the lessons that only come from doing the work. In this session, a Tealium customer shares an honest account of their implementation journey: what they underestimated, what surprised them, what they'd tell a team starting today. No polish, no spin — just practical advice from someone who's been through it.

Speakers: Coming soon

Every organization talking about AI personalization eventually hits the same wall: the data foundation isn't ready. Hear how these organizations decided to solve that problem first. In this session auto leaders will share how they're modernizing their data foundation with Tealium — unifying online and offline customer data, reducing vendor reliance, and building real-time activation capabilities. The result: a 360-degree customer view, improved marketing effectiveness, and an infrastructure that's ready for AI when the use cases arrive.


Moderator: Adam Maciasz, Staff Solutions Consultant - Automotive Industry Lead, Tealium
Speakers:
Jim Kosobucki, CDP Manager, Morgan Auto Group
Bryan Baker, Sr Director, Web Tagging & Analytics, AutoNation
Mark Nassar, Senior Manager Reporting and Analytics, AutoCanada

AI agents need more than a model and a prompt — they need real-time customer context, governed data access, and reliable infrastructure to act on. So what does the technology stack look like when AI starts making decisions on its own? In this session, a Tealium technology partner shares their perspective on building the infrastructure layer for agentic applications — where customer data platforms fit, what's still missing, and how the partnership ecosystem is evolving to support autonomous AI at enterprise scale.

Speaker: Coming soon

Volaris unified fragmented data into a real-time customer foundation that powers personalized interactions across the journey. We’ll share how we built our strategy, activated real-time audiences, reduced churn, & drove a 20% lift in incremental sales while preparing for AI drive use cases.

Speaker: Beto Albarran, Data Analytics Head, Volaris

The warehouse won. Enterprises have consolidated their data into Snowflake, Databricks, or BigQuery — and that's exactly the right move. But centralized storage doesn't solve the action problem. Your warehouse knows what happened yesterday. Your customer is acting right now. This session explores what happens after storage: how to turn warehouse intelligence into real-time customer action without duplicating data, breaking governance, or rebuilding infrastructure. A data cloud partner and Tealium make the case that the warehouse and the activation layer aren't competing — they're complementary.

Speaker: Coming soon

Every vendor claims to be "privacy-first." But when your consent framework has to work across 50+ activation destinations, multiple jurisdictions, and real-time decisioning — theory meets reality fast. This technical session goes deep on what consent at scale actually requires: how consent state propagates across systems in real time, what happens when consent changes mid-journey, and how to build a governance framework that doesn't slow everything down. If you're in a regulated industry or preparing for the next wave of privacy legislation, this is the session where talk meets architecture.

Speaker: Coming soon

Successful customer data strategies rely on more than technology, they require alignment across the organization. In this panel, data and marketing leaders will share how they secured cross-functional buy-in, broke down silos, and built lasting collaboration around their CDP initiatives.

Speakers:
Matt Diehl, Director of Marketing Analytics, Constant Contact
Ben Walsh, Director of Product Marketing, JTV
Marc-Andre Gauthier, CRM Product Owner, BRP
Martin Lucas, VP, Customer Analytics, Talbots
Elizabeth Kennedy, Customer Data Strategist & CSM, Tealium

Journey tracking/tagging leads to higher patient access, reduced engineering costs, faster iterations, and confident decisions--along with business growth of +32% YoY conversion rate lift.

Speakers:
Mariah McNail, Manager Delivery & Implementation, BJC Healthcare
Alan Ochoa, Director of Product - Marketing & Advertising Technologies, GSK
Lawrence Montgomery, CMO, Baptist Health
Nirmal Vemanna, Principal Product Specialist, Tealium

Learn how DIRECTV used Tealium’s flexibility to build an enterprise customer data ecosystem after its AT&T separation—scaling identity, orchestration, and activation across every platform, channel, and business unit.

Speaker: Mark Loovis, Director, Marketing Technology, DIRECTV

Most AI roadmaps start with a plan: score this audience, predict that behavior, automate this campaign. But some of the most valuable AI applications emerge from data foundations that weren't built with those use cases in mind. In this session, a Tealium customer shares the AI use case they didn't plan for — how their customer data infrastructure enabled an application they hadn't anticipated, what it took to move from discovery to production, and what it taught them about the relationship between data foundations and AI readiness.

Speaker: Coming soon

Speaker: Coming soon

6:00 PM - 9:00 PM Digital Velocity Party in the View (360 View, Revolving Top Floor) of Marriott Marquis