Georgina Jarrett
CME Personalisation Specialist
Compare The Market
Compare The Market
London event • Registration required
Tealium Masterclass
How to Confidently Move Faster with AI and Personalisation
Featuring Compare The Market
9am – 12.30pm
Tuesday, 24 November
12 Hay Hill, Mayfair, London
Join us in the heart of Mayfair to explore the customer data infrastructure, strategies, and teams needed for successful AI adoption and real-time personalisation. Compare The Market will reveal how they're approaching the AI opportunity, personalisation pro Rasmus Houlind will share an actionable framework, and Tealium solution experts will walk you through how to implement personalisation use cases.
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Tuesday, 24 November
12 Hay Hill, Mayfair, London
An exclusive opportunity to learn from an award-winning team:
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• Share this event page →
In the meantime:
• Explore Tealium for Customer Experience & Personalization →
• Read our new case study to see how Radisson Hotel Group established a unified data foundation to be able to elevate every touchpoint and accelerate their AI roadmap.
Join your peers innovating with AI at this masterclass
Relevant, slick, and impactful AI-powered customer experiences aren't just about choosing the right model. They depend on robust data foundations, flexible and fast architecture, and team structures that allow organisations to move from insight to action – at exactly the right moment.
At this event, you’ll learn:
✓ How Compare the Market is creating the conditions to move faster with AI.
✓ Why architecture alone is not enough – your team, ways of working, and clear ownership all matter.
✓ How to connect customer insight, moment, message, content, and channel all in a heartbeat – to deliver experiences customers love.
✓ How to turn a real customer moment into an actionable personalisation use case.
Leave with a practical framework for assessing where you are on the AI-readiness scale, and get expert guidance on what to prioritise and your best next-steps.
Hear from an award-winning personalisation team
The Foundations of AI Readiness: Customer Context & Team Set-Up
Georgina Jarrett, CME Personalisation Specialist at Compare the Market, will share how they are creating the conditions to move faster with AI.
The session will offer an honest practitioner view of what it takes to build an AI-ready operating model; where people, technology, and customer data work together to support faster experimentation, more relevant experiences, and scalable activation.
Bright minds & real examples on stage
Rasmus Houlind
Keynote, Author, and Personalisation Expert
Nick Martin
General Manager EMEA
Tealium
Tealium
Team Tealium
You'll hear from Tealium leaders, solution experts, implementation engineers, & customer success strategists.
Agenda
09:00 | Registration & Breakfast
09:30 | Kick-Off Intro
Led by your hosts at Tealium.
09:35 | The Personalisation Playbook: From Customer Insight to Relevant Action
With Rasmus Houlind, a keynote speaker and author focused on personalisation and omnichannel marketing.
Rasmus is also Chief Experience Officer at Agillic.
Rasmus is also Chief Experience Officer at Agillic.
10:10 | The Foundations of AI Readiness: Customer Context & Team Set-Up
With Georgina Jarrett, CME Personalisation Specialist at Compare the Market.
Georgina shares an honest practitioner view of the data foundations, architecture, team design and ways of working needed to move faster with AI.
Georgina shares an honest practitioner view of the data foundations, architecture, team design and ways of working needed to move faster with AI.
10:45 | Coffee Break
11:05 | Discussion: Putting AI-Powered Experiences & Personalisation into Practice
11:30 | Networking, Lunch & Tealium Tech Support Clinic
Get practical help from Tealium solutions and implementation consultants. Get clarity on the next-best-steps you can take on your AI readiness and personalisation activation journey.
12:30 | End of Event
Register now to join your peers
Spaces are on a first-come-first served basis. Secure your spot today.
FAQs
Is the event free to attend?
Yes. You must have registered before attending.
Entry and food and drive are all included free of charge.
Entry and food and drive are all included free of charge.
What's the address?
2 Hay Hill
London
W1J 6AS
London
W1J 6AS
Can I get practical platform support from Tealium's technical experts?
Yes, if you'd like any help with our platform or implementing new use cases for your account, you'll be able to speak to one of our solution consultants at the event.
Who should I contact if I have questions?
Email emma.howard@tealium.com and anna-lena.hartmann@tealium.com
"Brilliant event – great atmosphere and interesting speakers. I left with a much better understanding of how my team can use Tealium's capabilities for specific initiatives, including customer care and call centre personalization. Their technical consultants showed me how to connect new data sources and activate audiences off specific triggers. Really helpful event!"
– Attendee feedback from a previous event
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
San Diego, CA 92121
+1 (858) 779-1344
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
San Diego, CA 92121
+1 (858) 779-1344
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