Virtual Event

From Data Cloud to Customer Action

Time TBD • August TBD

Build trusted data foundations for AI and turn governed customer data into real-time activation.

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The challenge

Your customer data is in the cloud. Are you activating it fast enough?

Customer data has moved into the cloud. Models are getting smarter. AI experimentation is accelerating. But for many teams, the hardest part is still turning governed customer intelligence into real-time action across channels.

Data copies, manual handoffs, disconnected workflows, and compliance risk can slow down even the most advanced data strategies. To make AI, personalization, and customer engagement work in the real world, teams need a trusted data foundation that is clean, unified, consented, and ready for activation.

Join Tealium and industry leaders for:

✓ Practical perspectives on the evolving role of the CDP in the data cloud era
✓ How to build an AI-ready customer data foundation for real-time activation
✓ Ways to reduce manual workflows and move faster from insight to customer action

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Meet your speakers

Scott Brinker

Martech Analyst & Advisor
chiefmartech

Shalimah Bhalla

CX Solutions & GTM Leader
AWS

Featured speaker: Scott Brinker

Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing for more than 18 years as an analyst for chiefmartec. He served as VP platform ecosystem at HubSpot for 8 years, building their technology partner program. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for interactive content. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset.

Agenda

Welcome and opening perspective

A look at how the data cloud is changing the way teams think about customer data, AI readiness, and activation.

The evolving role of the CDP in the data cloud era

Explore how CDPs are shifting from standalone systems of record to orchestration and activation layers that help teams connect governed data to real-time customer experiences.

Building an AI-ready customer data foundation

A practical discussion on what AI-ready infrastructure requires at the data layer, including freshness, consent, identity, governance, and consistency.

From governed data to real-time customer action

Learn where activation commonly breaks down, why manual audience handoffs slow teams down, and how organizations can close the gap between cloud-based intelligence and customer-facing execution.

Live panel Q&A

Speakers will discuss where teams get stuck, how to reduce fragmented workflows, and what a realistic path toward real-time activation can look like.

Who Should Attend

This virtual event is designed for teams responsible for customer data, analytics, activation, and AI readiness, including:

• Data analysts and analytics engineers
• Customer data strategists
• Marketing operations teams
• Technical marketers
• Data and marketing technology leaders
• Teams working on CDP, data cloud, AI, personalization, or audience activation initiatives

You’ll get the most value from this session if your team is asking questions like:

How do we activate governed cloud data without creating new copies or manual workflows?

How do we make customer data more usable for AI, personalization, and real-time engagement?

How do we connect analytics, audience creation, consent, and activation more efficiently?

What should the modern relationship between the CDP and data cloud look like?

How do we reduce the gap between customer data infrastructure and customer-facing action?

How do we turn trusted customer data into measurable business impact?

Don’t miss the live virtual discussion

Hear from industry leaders on how customer data, AI, and the data cloud are changing the way teams activate real-time customer experiences.

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FAQs

Who should attend?

This session is designed for data, marketing, analytics, and customer experience teams who are working with customer data, CDPs, data cloud platforms, AI readiness, personalization, or audience activation.

What will I learn?

You’ll hear how industry leaders are thinking about the evolving role of the CDP, building trusted data foundations for AI, and turning governed customer data into real-time activation across channels.
Venue contact: +44 (0) 20 3985 0000

Who should I contact if I have questions?

Email: events@tealium.com
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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