Building a Personal Bank in a Digital Age
To boost customer engagement, one of The Netherlands’ largest banks, ABN AMRO, had a drive to offer more personalised, relevant content to customers during their online banking journey.
Join Ralf Coolen, Director of Data Orchestration and Yassine Mountassir, Product Owner from ABN AMRO, to understand how, by leveraging customer data and gaining data insights, ABN AMRO reached uplifts in click-through of up to 280% on owned channels with e-commerce propositions.
TRYG: A data journey to trust
Compliance can be a moving target with new legislations and new rulings appearing, a data-lead organisation with flexibility is vital, as is knowing what is being done with a customers data being essential in developing a trusted 1:1 relationship.
Join Martin Vinter, Senior Web Analytics and Martech Developer at TRYG, as we hear insights into data-driven strategies through increased technology capabilities, allowing TRYG to keep up with new legislations, ensure compliance and better prioritise sales opportunities and deliver them to the most relevant sales channel, in real-time.
Driving data-driven CX Innovation with Retail Partners
The ecosystem is the future of industry in an interconnected global marketplace. Learn how Latitude Financial Services built a sophisticated data-driven ecosystem with retail partners to elevate the customer experience, whilst promoting consumer financial wellbeing.
