Universal Data Hub
A single approach to managing data across teams, vendors, and customer touchpoints in real time
IT STARTS WITH DATA (AND TAGS)
Today’s digital businesses use 20+ vendors to build their customer experiences. Each of these vendors needs to be implemented, tested, optimized and fueled with data in order to work. Tealium iQ helps you control and optimize these vendor implementations in one place. And when client-side management (tags) isn’t enough, Tealium’s EventStream API Hub adds cloud-based data management capabilities.
CHAOS TO INTELLIGENCE
The World’s Leading Tag Management Solution: Tealium iQ Tag Management
UNIVERSAL EVENT & AUDIENCE DATA = UNIVERSAL EXPERIENCES
Tealium iQ Tag Management gives you a powerful data foundation. Tealium’s EventStream API Hub and AudienceStream Customer Data Platform unlock the power of that foundation by giving you the ability to enrich, unify and activate a universal dataset to power consistent customer experiences. Filter and send granular event-level data to any system that requires it with EventStream. Automatically create and enrich unified profiles in AudienceStream that span the entire customer journey — from unknown visitors to known customers and across every touchpoint, including offline and IoT devices.
These real-time profiles and granular event datasets integrate with your entire digital marketing stack. Use cloud-based API integrations as well as device-based tag integrations, customizable webhooks and/or code libraries for complete data management flexibility. Fueled with comprehensive visitor profiles you can make all your vendors work even better, helping you to create an unparalleled customer experience.
YOUR DATA, YOUR SYSTEMS
Tealium’s DataAccess connects your data warehouse, business intelligence and data visualization tools to the rich data used by your digital marketing vendors and teams. Starting at the source, Tealium iQ, EventStream and AudienceStream allow you to define and enrich your event- and audience-level data in one centralized hub. Tealium DataAccess then delivers that data, in your business’ nomenclature, to your data team’s favorite applications in real time, allowing them to uncover new insights and easily communicate those insights back to the marketing and customer experience teams. Or, with EventStream, send that granular, building block data directly to your cloud infrastructure to own that data and use in any system.