Webinar
July 16, 2024
Explore our schedule and speaker sessions
Jeff Lunsford, CEO, TealiumMike Anderson, CTO, Tealium
Kelly Jo Sands, SVP of Digital & Marketing, DIRECTV
Join Tealium’s CEO, Jeff Lunsford, and Chief Technology Officer, Mike Anderson, as they discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes. Additionally, hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.
Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
AJ Dalal, Sr Managing Director of Data Strategy, Publicis Sapient
Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.
Kevin Capeder, Business Analytics Manager, Data Strategy, 3M
Learn how 3M addressed the challenge of scoring new leads for diverse business units by combining visitor profile and engagement attributes and how to design a privacy-first data layer that supports multiple business needs and activates real-time scoring models.
Mark Loovis, Director, MarTech, DIRECTV
Victoria Elliot, Lead MarTech Manager, DIRECTV
Christy Barnett, Senior Account Director, TOLA, Tealium
Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.
Steven Rommeney, Associate Global Vice President of Engineering, Capabilities and Platforms, Eli Lily
Greg Gough Principal, Customer Strategy & Martech Enablement, Credera
Join Credera and Eli Lilly as they discuss the complexities and solutions for creating a scalable, omnichannel data framework that drives global marketing success. They will explore challenges and critical components, discuss the role of emerging technologies, and examine strategies for ensuring compliance and measuring effectiveness. Discover how to foster cross-departmental collaboration and stay agile in a rapidly evolving digital landscape, preparing your organization for future trends and advancements.
Kim Hales, Senior Vice President, NRG Energy
Rumeet Anand, Infrastructure Technology Partner, NRG Energy
Hear how NRG Energy architected a CDP Center of Excellence focusing on fostering alignment across stakeholders, establishing a data quality foundation, and embracing continuous innovation. Learn how they support a data-driven culture, segment audiences effectively, personalize offers across channels, and ultimately drive measurable results.
Aaron Burnett, Founder & CEO, Wheelhouse DMG
Dan Kresha, Director Digital Commerce, Mutual of Omaha
Michael Vatcher, Strategic and Analytical Digital Marketing, AdventHealth
Nirmal Vemanna, Senior Product Manager, Pharma, Tealium
In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. This panel brings together experts from Wheelhouse as well as healthcare and financial services, two of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.
Patrick Crosby, Technology Alliances, Snowflake
Rio Longacre, Managing Director – Advertising & Marketing Transformation, Slalom
Matt Gray, Global Vice President – Partnerships, Tealium
In today’s data-driven landscape, Customer Data Platforms and Marketing Data Clouds stand as pillars of an organization’s data infrastructure. From customer segmentation and personalization to predictive analytics and beyond, the integration of these technologies enables organizations to harness the full potential of their data assets. In an era where privacy and consent are paramount, the combined capabilities play a pivotal role in ensuring compliance and fostering trust with customers. This session will equip you with the knowledge and strategies needed to elevate your organization’s data capabilities and deliver exceptional customer experiences
Erik Gabrielson, Sr Director, Customer Relationship Management, Floor & Decor
Daniel Paulino, Vice President, Marketing, Bozzuto
Tom Komin, Sr Director of Marketing Technology, Liberty Mutual
Sav Khetan, Product Strategy and Marketing, Tealium
Join us for an engaging session where our esteemed Tealium customers will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what’s possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements. Don’t miss this opportunity to be inspired and discover how you can drive impactful results in your own organization with Tealium
MQ Qureshi, Head of Direct to Consumer Strategy, Ford Motor Company
So, you implemented Cookie Consent, maybe you are HIPAA compliant or moved your analytics and vendor integrations server-side. Now what? Websites are compliant but faced with new challenges such as low Cookie Opt-in rates, missing geolocation or demographic data, and unknown return visitor rates. This is the new reality for digital performance measurement. In this session, we provide practical insights for embedding privacy considerations into Analytics organizations, how to continue measuring digital performance, and crafting a technical journey toward First Party Data.
Laura Chase, Director of Digital Analytics, Wheelhouse DMG
So, you implemented Cookie Consent, maybe you are HIPAA compliant or moved your analytics and vendor integrations server-side. Now what? Websites are compliant but faced with new challenges such as low Cookie Opt-in rates, missing geolocation or demographic data, and unknown return visitor rates. This is the new reality for digital performance measurement. In this session, we provide practical insights for embedding privacy considerations into Analytics organizations, how to continue measuring digital performance, and crafting a technical journey toward First Party Data.
Marlowe Geramanis, Braze & Steven Aldrich, Ragnarok
Learn how Tealium and Braze work together to manage data-driven strategies, customer journeys, and campaigns. Understand how to power real-time use cases with the right customer data at the right time, and get the flexibility to turn any information collected across all channels and sources into meaningful, actionable insights.
Aric Zion, CEO, Zion & Zion
Amanda Johnson, Senior CX Strategist, Zion & Zion
This session explores a groundbreaking approach to extracting valuable zero-party data through an LLM and Tealium-focused architecture. By analyzing call center interactions, our deployed architecture not only gathers insights directly from customer conversations but also seamlessly integrates this data into a Customer Data Platform (CDP).
Sara Beresford, Director, Global Media, Four Seasons
Stacey Watkins, Product Marketing Director, Invoca
Discover how Four Seasons Hotels and Resorts unlocked valuable customer data from its contact center to improve return on ad spend and create better customer experiences. Learn how they leveraged Invoca’s AI to capture rich conversation insights at scale, and how they used their contact center data with. Learn how Tealium helps optimize ad spend, enhance retargeting, and deliver personalized online-to-offline experiences that drive revenue.
Brian Goodrich, First Vice President, Pennymac
Join us for an enlightening session dedicated to fostering collaboration between marketers and engineers in building a robust data layer and implementing cross-channel programs. Learn how to break down silos and facilitate effective communication to turn strategic visions into tangible realities. Discover best practices for aligning goals, defining use cases, and maximizing the potential of your data ecosystem.
Alex Silva, Director Solutions Engineering, Zion & Zion
John Spencer, Director Digital Strategy, Zion & Zion
As businesses increasingly rely on Conversion APIs (CAPI) to enhance their online marketing efforts, understanding and avoiding common implementation pitfalls is essential. This presentation targets both technical and management audiences, providing a clear and structured overview of the key challenges encountered during CAPI implementation. Utilizing recent data, we will quantify the frequency of these pitfalls and explore their potentially overlooked implications.
Andre Exner, Group IT Director Customer Hub and Common Analytics, TUI
In an era where data is king, the transition from product- to a customer-centric approach is a strategic imperative. This session will delve into the journey of TUI’s successful rollout of a customer data ecosystem, highlighting the pivotal role of real-time data and customer focus across all touchpoints. We’ll explore the challenges of adapting to a market without third-party cookies, resolving identity amidst privacy concerns, and unifying scattered legacy data. Discover how personalization at scale is not just a possibility but a necessity in today’s market.
Jenna Little, Product Strategy & Operations Manager, Global Signal Growth, TikTok
Ryan Coe, Group Manager, Marketing Science, Snap
Johanna Kimura, Group Manager – Product Marketing, LinkedIn
Discover How Tealium’s leading advertising partners are helping their customers navigate the ever-changing advertising landscape. With Google recently delaying the death of third-party cookies again, learn what your brand should do to prepare for when it finally does happen. We will also discuss how measurement studies can help get internal buy-in and validate the lift you will see by adopting Conversions APIs.
Bob Page, Chief Product Officer, Tealium
Join us for an exclusive glimpse into the future of digital innovation with Tealium’s Chief Product Officer, Bob Page. In this compelling session, we’ll explore the exciting developments and future enhancements that Tealium is spearheading to redefine the landscape of customer data management. Discover how Tealium is paving the way for businesses to thrive in an ever-evolving digital ecosystem. Don’t miss this opportunity to stay ahead of the curve and be inspired by the possibilities of tomorrow with Tealium.
Drew Halsch, Principal Solutions Consultant, Team Lead Southwest, Tealium
Learn to develop your AI use case strategy and architect the necessary technology. This session will define AI categories, build use cases for business value, identify data sources and system requirements, address common AI project pitfalls, and reimagine data architecture for scalable AI implementation. By the end of the session, you’ll have a clear blueprint for navigating AI complexities and leveraging Tealium to drive impactful outcomes within your organization.
Sav Khetan, Product Strategy and Marketing, Tealium
Examine the essential role of the data layer in optimizing AI performance and maintaining scalable privacy practices in marketing. This session dives into the ever-changing dynamics between customer data and marketing technology, assessing different data layer approaches and their implications for engagement strategy, technology stack design, compliance considerations, and resource requirements.
