London event • Registration required

Tealium Breakfast Masterclass

Customer Loyalty:
The New Growth Strategy

9am-12pm • Thursday 9 July
Soho Works 180 Strand, WC2R 1EA

Customers have more choices than ever. Winning their hearts – and keeping them – demands more than a points programme.

Join us to explore how top brands are earning genuine, lasting customer loyalty.

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Thanks for registering for our Customer Loyalty Masterclass

Please check your inbox for a confirmation email and add the event to your calendar. Invite a colleague to register too.

We look forward to welcoming you!

In the meantime:

• Explore Tealium for Loyalty & Retention →

• Read our new case study to see how Radisson Hotel Group established a unified data foundation to be able to elevate every touchpoint and accelerate their AI roadmap.

The challenge

The rules of loyalty have changed. Are you keeping up?

Customer acquisition costs are soaring. Attention is fragmented. AI has raised the bar for what "personalised" actually means. Brands that rely on discounts, generic emails, and siloed data are losing customers to competitors who know them better.

Real loyalty isn't transactional – it's emotional. It's built when your brand becomes part of a customer's identity, when every touchpoint feels relevant, and when you show up with the right message at exactly the right moment. That requires one thing above all else: a real-time, clean, unified, activation-ready customer data foundation.

Join team Tealium and loyalty strategist Sebastian Wangerud for:

✓ Trends, tips, and examples of loyalty strategies in action
✓ Why your data foundation and real-time orchestration capabilities are so critical to growth
✓ Coffee, pastries, and networking with like-minded professionals

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Meet your hosts & speakers

Sebastian Wangerud

Co-Founder – SCHMACK &
Loyalty Strategist – Wangerud

Khal Harris

Principal Customer Data Strategist
Tealium

Kirsten McLean

Director, Client Partners
Tealium

Mark Gray

Sr. Solutions Consultant
Tealium

Masterclass with loyalty legend Sebastian Wangerud

Sebastian is one of Europe's foremost voices on modern loyalty strategy – the shift from points programmes to identity-driven, AI-powered customer relationships. At SCHMACK, he and his team have designed retention and lifecycle systems for some of the world's most recognisable consumer brands. He'll share what the most progressive brands are doing differently, and why loyalty is fast becoming the operating system for growth.

Brands Sebastian has worked with:
Chanel • Zara • Zalando • Uber Eats • Sephora • Headspace

Agenda

09:00 – Registration, Breakfast & Genius Bar Support

Meet your peers and get practical support from Tealium Solution Consultants and Customer Success teams. Our team will help you architect and optimize your data layer to meet your goals, and launch use cases with impact.

10:00 – Loyalty Masterclass with Sebastian Wangerud

10:30 – Panel Discussion + Q&A: Loyalty, Data Foundations, and Strategies in Practice

11:00 – Coffee, Networking & Genius Bar Support

Meet your peers and get practical support from Tealium Solution Consultants and Customer Success teams. Our team will help you architect and optimize your data layer to meet your goals, and launch use cases with impact.

12:00 – End of Event

What we'll cover

Why loyalty has outgrown the programme

Leading brands now treat loyalty as infrastructure – not a marketing tactic. We'll explore what that shift looks like in practice.

Emotional loyalty vs transactional loyalty

Why discounts weaken brand value – and how the strongest brands build identity, belonging, and long-term advocacy instead.

Building the right data foundation

The data architecture and real-time orchestration your organisation needs – from first-party collection and consent through to omnichannel and AI-powered activation.

Fuelling smarter AI experiences

How a unified, identity-resolved, customer profile unlocks genuinely personalised, in-the-moment AI interactions – not generic recommendations.

Reducing churn before it happens

How real-time behavioural signals and ML-driven predictions give teams the power to identify at-risk customers and act – at scale.

Playbooks from the world's best brands

Come and find out what the most progressive brands are doing differently right now, and how they're orchestrating customer data points in real-time to elevate every experience and drive loyalty.

Many of your peers have already registered

Final spaces remain.

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FAQs

Is the event free to attend?

Yes. You must have registered before attending.
Entry, food, and beverages are included free of charge.

What's the address?

Soho Works 180 Strand, Level 2, 180 Strand, Surrey St, Temple, London WC2R 1EA

Venue contact: +44 (0) 20 3985 0000

Nearest public transport?

Temple Station (2-min walk | Circle, District)
Holborn Station (10-min walk | Central, Piccadilly)
Covent Garden (10-min walk | Piccadilly)
Waterloo Station (15-min walk)
Blackfriars Station (15-min walk)

Can I get practical platform support from Tealium's technical experts?

Yes, if you'd like any help with our platform or implementing new use cases for your account, you'll be able to speak to one of our solution consultants at the event.

Who should I contact if I have questions?

Email emma.howard@tealium.com

"Brilliant event – great atmosphere and interesting speakers. I left with a much better understanding of how my team can use Tealium's capabilities for specific initiatives, including customer care and call centre personalisation. Their technical consultants showed me how to connect new data sources and activate audiences off specific triggers. Really helpful event!"

– Attendee feedback from a previous event

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