Blog

The concept of Data Orchestration is a new one and has yet to clearly be defined to the industry. I have my own unique view and want to provide a simple guide to achieving this goal. Data [...]

Since the beginning of time companies of all shapes and sizes have been collecting data from various sources, attempting to correlate them into seeing a single source of truth on their customer. [...]

Since the beginning of time companies of all sizes have been collecting various sources of data while attempting to correlate them into a single source of truth.   The convoluted process looks [...]

We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]

On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]

It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

When we first launched Tealium AudienceStream as the visitor profile engine for our customer data platform, we first focused on delivering end-to-end real-time data collection and distribution. [...]

Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]