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Data Strategy

 A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 20, 2023

A First Party Data Series: The Role of Behavioral Data in Your Customer Data Foundation

In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customers interact with your business. From [...]

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 A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 15, 2023

A First Party Data Series: The Role of Descriptive Data in Your Customer Data Foundation

In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]

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 A First Party Data Series: The Role of Identity Data in Your Customer Data Foundation
0
By Hilary Noonan
In Data Strategy
Posted March 13, 2023

A First Party Data Series: The Role of Identity Data in Your Customer Data Foundation

Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer data [...]

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 5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention
0
By Matt Parisi
In Data Strategy
Posted March 8, 2023

5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention

Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]

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 What’s the Difference Between Zero, First, Second and Third Party Data?
0
By Hilary Noonan
In Data Strategy
Posted February 23, 2023

What’s the Difference Between Zero, First, Second and Third Party Data?

Zero, first, second, and third party data are all terms used to describe different types of customer data that organizations may collect, use, or share. Global privacy regulations and customer [...]

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 What’s the Difference Between Third Party Data and Third Party Cookies? And Why Is It Important?
0
By Matt Parisi
In Data Strategy
Posted January 18, 2023

What’s the Difference Between Third Party Data and Third Party Cookies? And Why Is It Important?

You may have heard a thing or two about the death of third party cookies. Long story short, third party cookies are (soon to be ‘were’) one of the worst offenders of non-consented data collection [...]

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 2023 Customer Data Predictions – The Year of Essentialism
0
By Heidi Bullock
In Data Strategy
Posted January 2, 2023

2023 Customer Data Predictions – The Year of Essentialism

As 2022 comes to a close, many of us are thinking about the upcoming year and what is in store.  Challenging economies, hybrid workforces, and debates about Elon Musk may be swirling in our [...]

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 Zero and First Party Data Are the Gifts That Keep on Giving
0
By Heidi Bullock
In Data Strategy
Posted December 16, 2022

Zero and First Party Data Are the Gifts That Keep on Giving

There is a lot of discussion lately around the different types of customer data.  Even a few years ago, it wasn’t overly common to hear about the different categories of data (third party, first [...]

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 Sweeping Away Third Party Cookies with Data Clean Rooms
0
By Ted Sfikas
In Data Strategy
Posted December 5, 2022

Sweeping Away Third Party Cookies with Data Clean Rooms

Data Clean Rooms have been all over the news of late. So what is a Data Clean Room? And why is this new advancement suddenly all the rage?

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 What is the Metaverse? A Case for Businesses
0
By Ted Sfikas
In Data Strategy
Posted November 9, 2022

What is the Metaverse? A Case for Businesses

On paper, the metaverse is defined as “a network of 3D virtual worlds focused on social connection.” But what does that really mean? How does the rise of the metaverse impact businesses and what [...]

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