Data Strategy

In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customers interact with your business. From [...]

In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]

Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer data [...]

Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]

Zero, first, second, and third party data are all terms used to describe different types of customer data that organizations may collect, use, or share. Global privacy regulations and customer [...]

You may have heard a thing or two about the death of third party cookies. Long story short, third party cookies are (soon to be ‘were’) one of the worst offenders of non-consented data collection [...]

As 2022 comes to a close, many of us are thinking about the upcoming year and what is in store.  Challenging economies, hybrid workforces, and debates about Elon Musk may be swirling in our [...]

There is a lot of discussion lately around the different types of customer data.  Even a few years ago, it wasn’t overly common to hear about the different categories of data (third party, first [...]

Data Clean Rooms have been all over the news of late. So what is a Data Clean Room? And why is this new advancement suddenly all the rage?

On paper, the metaverse is defined as “a network of 3D virtual worlds focused on social connection.” But what does that really mean? How does the rise of the metaverse impact businesses and what [...]