Data Strategy

The Need for Enhanced Identity Capabilities As the digital marketing landscape continues to shift, companies are urgently seeking new ways to deliver personalized experiences to their audiences. [...]

Having independent control over customer data has become paramount for businesses in 2023. The ability to manage and utilize your data effectively gives your company a competitive edge, enhances [...]

An increasing number of Healthcare Professionals (HCPs) refuse to see sales reps. The pandemic has accelerated this trend. How do we engage these HCPs?

Many organizations are under pressure to drive growth, retain customers, and provide tangible value to stakeholders - data collection is step one. Everyone is looking for ways to do this that are [...]

At this point in our first party data blog series, we’ll take a look a qualitative data and its important role in establishing a solid customer data foundation. In order to achieve true [...]

In part three of our first party data blog series, we will take a look at behavioral data. Simply put, behavioral data reveals specific ways your customers interact with your business. From [...]

In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]

Having a solid data foundation, built on first party data that includes a variety of customer data types, like identity data, is a critical component of success. Not only does your customer data [...]

Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host [...]

Zero, first, second, and third party data are all terms used to describe different types of customer data that organizations may collect, use, or share. Global privacy regulations and customer [...]