The inaugural 2024 Magic Quadrant™ for Customer Data Platforms has recently been unveiled by Gartner®. We feel this report marks a significant milestone, not only for the evolving CDP market but also for organizations striving to harness the full potential of their customer data across marketing, sales, and customer experience functions. 

The complexity of customer data management and the indispensable need for platforms that can unify disparate data sources into coherent, actionable customer profiles has been on the rise since Tealium launched the first Customer Data Platform (CDP) in 2013. We believe the report’s emphasis on the challenges plaguing marketing, sales, service, support, and other customer-facing roles underscores a universal struggle: the quest for a 360-degree view of the customer. We think this challenge is not just about collecting data; it’s about breaking down silos, ensuring data quality, and, most importantly, activating this data in real-time to deliver personalized customer experiences.

We believe that The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms is a trusted source for evaluating the capabilities and vision of players in various technology sectors—underscoring their critical role in modern business strategies. The report evaluated 17 providers to position the evaluated vendors in the Leaders, Challengers, Visionaries, and Niche Players quadrants. We think that this evaluation not only reflects the varied capabilities and visions of CDP providers but also acts as a guide for companies to match their specific needs with the strengths and challenges of different platforms. 

We are excited about being evaluated and recognized as a Leader, and we feel that part of this is due to the incredible strength and dedication of the Tealium Partner Network.

How Tealium Empowers Partners With Resources

The unwavering commitment of our partners has propelled our journey to leadership in the CDP industry. The Tealium Partner Network has 1,300 integrations (and counting) and has been instrumental in driving our record-breaking achievements, including significant customer acquisition, revenue growth, and enhanced market positioning. Partnerships with leading platforms like AWS and integrations like Facebook CAPI, Google Enhanced Conversions, and Amazon Ads have underscored our commitment to providing comprehensive, cutting-edge solutions.

From achieving AWS Advertising and Marketing Technology Competency to expanding Tealium’s Consent Integration enhancements, our collaborative efforts have led to exciting developments and coverage. These accomplishments are a clear indication of our combined strength and the dynamic synergy between Tealium and its partners.

Based on feedback from our partners, we’ve fortified our support and resources, ensuring you have everything needed to excel. With updated product training, enriched resources, and a new curriculum for Partner Implementation Certification through Tealium University LMS, we’re committed to empowering our partners to drive client success.

With over 1,300 turnkey vendor integrations, Tealium offers an unparalleled marketplace for our partners and clients, eliminating the need for extensive coding. Our focus on connecting the Tealium platform with essential technology showcases our commitment to enabling partners to delight customers with innovative solutions.

Additionally, our Digital Velocity and Partner Summit events highlight the deep connections within our ecosystem, with record attendance and resounding success. These events foster insights, strategies, and collaborative excellence, underscoring the strength and dedication of our partner network.

Tealium’s Partnerships and Integrations With Other Platforms

The dedication, enthusiasm, and innovation of our partners are the foundation of our success. New partner-led case studies featuring marquee brands highlight the impact of our ecosystem in delivering unparalleled client satisfaction and underline the strength of our partnerships.

As we forge ahead, we feel the Tealium Partner Network’s role in our achievements and recognition is important. We feel that being named a Leader in The 2024 Gartner® Magic Quadrant™ for Customer Data Platforms is a testament to dynamic growth in market maturity in a space that we’ve helped shape since 2013.  Together, we will continue to lead and innovate, alongside our partners.

Our vendor-neutral, best-of-breed strategy, coupled with the depth and scale of our partnerships, ensures that we address the complexity inherent in modern data ecosystems and align our customer success offerings closely with our partners, delivering unparalleled integration and collaboration that sets us apart from competitors. This strategic synergy makes Tealium’s partner network not just different, but superior in facilitating comprehensive, tailored solutions for our clients.

Thank you to our partners for your commitment and collaboration. Here’s to many more achievements and recognitions together!

Gartner, Magic Quadrant for Customer Data, Lizzy Foo Kune, Rachel Smith, Benjamin Bloom, Suzanne White, Adriel Tel, David Walters, February 14, 2024. 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally,  and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Post Author

Matt Gray
Matthew Gray is a results-driven executive leader with nearly four years as the global head of the partnerships organization at Tealium, known for his strategic leadership at MuleSoft and New Relic, and a proven track record in surpassing objectives, problem-solving, and driving revenue growth through strategic development and operational excellence.

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