Consumer Data Right: The New Value Exchange
In 2017, The Economist asserted that ‘The world’s most valuable resource is no longer oil, but data.’ The burgeoning data economy will change the course of globalisation and present an [...]
Three Elements of a Winning Privacy Compliance Strategy
Defining a privacy compliance strategy has become central to an organization’s ability to gain and maintain customer trust and avoid steep penalties for any infractions - outcomes that lift the [...]
Making Privacy Consent Easier for Customers
Privacy consent has taken over our websites and mobile apps, but not necessarily in the way the institutions responsible for our global privacy regulations had in mind. “We use cookies. Accept? [...]
Unpacking The FTC Data Privacy Announcement
The Federal Trade Commission (FTC) is addressing concerns around data security in the US. The government agency recently announced that it had created an Advanced Notice of Proposed Rulemaking [...]
Preparing for Seismic Change with GA4
It’s now less than a year before Universal Analytics (UA) will become obsolete with the arrival of Google Analytics 4 (GA4). While its announcement caused a stir at the time, marketers are [...]
US Federal Data Privacy Law ADPPA: The Privacy Train is Coming
In the words of Johnny Cash’s Folsom Prison Blues, “I hear the train a comin', it's rolling 'round the bend…” and for us in the United States data privacy space, that train symbolizes the new US [...]
New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation
The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party cookie crumbles, investment in privacy-enabling [...]
Explaining the Belgium DPA’s Decision on the IAB Europe’s Privacy Responsibilities
The Belgium DPA’s decision asserts that, for GDPR purposes, Transparency and Consent (TC) Strings are personal data and that IAB Europe is the data controller of TC Strings. Vendors who [...]
Data Privacy in 2022 – What You Need to Know
As January 28th is Data Privacy Awareness Day, what better time to dive deep into the world of data privacy in 2022 and explore the current and upcoming climate of data privacy around the world?
Healthcare providers power digital transformation with Tealium’s HIPAA-Compliant CDP and partners
How can healthcare providers deliver a personalized experience to patients while respecting HIPAA? With 80% of customers now agreeing that experience is as important as products and services, and [...]
