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Data Governance & Privacy

 New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation
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By Anna Koleth
In Customer Data Platform, Customer Experience, Data Governance & Privacy, Data Strategy, Marketing Strategy, Partners, Uncategorized
Posted June 8, 2022

New Tealium and Meta Report Highlights the Importance of Privacy-First Principles to CX Innovation

The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party cookie crumbles, investment in privacy-enabling [...]

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 Explaining the Belgium DPA’s Decision on the IAB Europe’s Privacy Responsibilities
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By Julian Llorente Perdigones
In Data Governance & Privacy
Posted March 10, 2022

Explaining the Belgium DPA’s Decision on the IAB Europe’s Privacy Responsibilities

The Belgium DPA’s decision asserts that, for GDPR purposes, Transparency and Consent (TC) Strings are personal data and that IAB Europe is the data controller of TC Strings. Vendors who [...]

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 Data Privacy in 2022 – What You Need to Know
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By djlandreneau
In Data Governance & Privacy
Posted January 27, 2022

Data Privacy in 2022 – What You Need to Know

As January 28th is Data Privacy Awareness Day, what better time to dive deep into the world of data privacy in 2022 and explore the current and upcoming climate of data privacy around the world?

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 Healthcare providers power digital transformation with Tealium’s HIPAA-Compliant CDP and partners
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By Josh Wolf
In Data Governance & Privacy
Posted November 22, 2021

Healthcare providers power digital transformation with Tealium’s HIPAA-Compliant CDP and partners

How can healthcare providers deliver a personalized experience to patients while respecting HIPAA? With 80% of customers now agreeing that experience is as important as products and services, and [...]

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 3 Reasons Why All Businesses Will Need Privacy Orchestration
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By Sav Khetan
In Data Governance & Privacy
Posted October 27, 2021

3 Reasons Why All Businesses Will Need Privacy Orchestration

For many years now, customer data has been collected, shared and used as the backbone of digital marketing and advertising. A combination of behavioral, transactional and personal data helps [...]

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 Privacy, Consent, and the Value Exchange–Oh My!
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By Hilary Noonan
In Data Governance & Privacy
Posted July 19, 2021

Privacy, Consent, and the Value Exchange–Oh My!

Whether in the context of shifting consumer attitudes, new regulations or technology changes - privacy is now an integral piece of marketing and the customer experience.

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 5 must-know data privacy terms in 2021
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By Hilary Noonan
In Data Governance & Privacy
Posted March 30, 2021

5 must-know data privacy terms in 2021

Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

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 Now that Google has drawn a line in the privacy sand(box), what’s next?
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By Hilary Noonan
In Data Governance & Privacy
Posted March 15, 2021

Now that Google has drawn a line in the privacy sand(box), what’s next?

TL, DR: Google put yet another nail in the coffin of third-party tracking and targeting last Wednesday which adds to their announcement last year they’d phase out third-party cookies by 2022. [...]

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 What Tealium Customers Should Know About the EU-US Privacy Shield Changes
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By Hilary Noonan
In Data Governance & Privacy
Posted July 20, 2020

What Tealium Customers Should Know About the EU-US Privacy Shield Changes

The EU-US Privacy Shield was invalidated by European courts on July 16. Learn more about the changes and what it means for Tealium Customers.

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 CCPA Compliance: 3 Key Things Brands Should Know
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By Julie Graham
In Data Governance & Privacy
Posted July 10, 2020

CCPA Compliance: 3 Key Things Brands Should Know

CCPA compliance can be a make or break issue for brands. Tealium's Senior Legal Counsel Maltie Maraj provides three key things for you to focus on.

READ MORE
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