Data Governance & Privacy

The global digital economy is undergoing a seismic shift as consumer expectations heighten around data privacy and security. As the third-party cookie crumbles, investment in privacy-enabling [...]

The Belgium DPA’s decision asserts that, for GDPR purposes, Transparency and Consent (TC) Strings are personal data and that IAB Europe is the data controller of TC Strings. Vendors who [...]

As January 28th is Data Privacy Awareness Day, what better time to dive deep into the world of data privacy in 2022 and explore the current and upcoming climate of data privacy around the world?

How can healthcare providers deliver a personalized experience to patients while respecting HIPAA? With 80% of customers now agreeing that experience is as important as products and services, and [...]

For many years now, customer data has been collected, shared and used as the backbone of digital marketing and advertising. A combination of behavioral, transactional and personal data helps [...]

Whether in the context of shifting consumer attitudes, new regulations or technology changes - privacy is now an integral piece of marketing and the customer experience.

Data privacy is top of mind for every marketer in 2021, but what should you focus on? Here are 5 of the must know terms in 2021!

TL, DR: Google put yet another nail in the coffin of third-party tracking and targeting last Wednesday which adds to their announcement last year they’d phase out third-party cookies by 2022. [...]

The EU-US Privacy Shield was invalidated by European courts on July 16. Learn more about the changes and what it means for Tealium Customers.

CCPA compliance can be a make or break issue for brands. Tealium's Senior Legal Counsel Maltie Maraj provides three key things for you to focus on.