Closed Loop Marketing for the Masses

The Tealium team is proud to bring closed loop marketing to the masses. Once an undertaking feasible only to large organizations with deep IT investments, WebToCRM lets you integrate your online marketing and web behavior data into your CRM solution – for free. That’s right: free.

WebToCRM works independent of your web analytics or CRM platforms and requires no integration between solutions. It is a JavaScript based solution that lets you push your online campaign parameters into your CRM solution in real time.

WebToCRM comes in three editions:

  • The Free Edition lets you capture your online marketing campaign parameters (up to four) and pass them to your CRM or internal database once a lead capture event occurs.
  • The Plus Edition provides what’s available in the Free Edition, plus session referrer, page view and time spent during session (aka engagement metrics) upon the lead capture event.
  • Finally, the Custom Edition lets you capture custom data points that you can use within your CRM solution for lead scoring purposes.

WebToCRM is completely independent of your web analytics platform: Google Analytics, IndexTools, MS Gatineau, Omniture, Coremetrics, WebTrends, Unica, Xiti or any other provider.
Additionally, it can pass the data collected into any CRM solution including Salesforce, SugarCRM, NetSuite or your own internal databases.

We will be posting additional posts soon on uses and best practices associated with the WebToCRM solution. In the meantime, feel free to configure and download your free version of WebToCRM. What do you have to lose?

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