Tealium Announces Conversion As New Certified Partner

Web analytics and conversion optimization specialist enhances customer web site performance using Tealium Universal tag

San Diego, CA – June 13, 2011 – Tealium Incorporated, the leading provider of tag management solutions, today announced Conversion as the first certified partner in Warsaw, Poland. The Conversion customer base can now leverage Conversion’s expertise in Universal Tagging across multiple solutions.

Today’s growing landscape of online marketing and web analytics is putting an increasing burden on web development teams within organizations to deploy multiple tags in a timely fashion. The addition of tags not only increases the total cost of maintaining sites, but also has an adverse effect on site performance. Tealium Universal Tag allows companies to deploy one tag that effectively communicates with all web analytics and digital marketing solutions. It is the most widely used Universal Tag technology for the enterprise.

“We are proud to be the first organization in Poland to earn the Tealium Universal Tag Certification,” said Pawel Ogonowski, Chief Conversion Optimizer at Conversion. “The certification further solidifies our leadership in web analytics and conversion optimization by emphasizing the superior deployments made possible through the Universal Tag.”

“We are very excited to have Conversion as a certified partner,” said Ali Behnam, Tealium co-founder. “Conversion will be able to streamline client implementations of digital marketing tags while improving site performance.”